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Arts & Entertainment Leaflet Templates, Tips & Best Practices

leaflet advertising for arts and entertainment

Leaflet advertising for Arts & Entertainment

Captivating audiences is the very essence of businesses in the Arts & Entertainment sector. They aim to craft experiences, ignite passions, and fill venues to capacity. But how can you ensure that your upcoming major event, show, or exhibition becomes an absolute must-attend spectacle? The answer resides within a powerful marketing tool: leaflets. Leaflets have the power to transform your artistic vision into a sold-out sensation.

Think about eye-catching visuals and compelling content that not only generate excitement but also boost ticket sales. These flyers can be the key to achieving your marketing goals, whether it's building anticipation, increasing attendance, or ensuring an unforgettable experience for your audience.

From cinema flyers and theatre leaflets, to craft fair brochures and circus promotions, leaflet distribution can act as your backstage pass to a successful event.

Arts & Entertainment can use leaflet advertising for:

  • Show Promotion: From theatre productions to live music events, leaflets can be your spotlight to get the word out. 
  • Cinema Blockbusters: Cinema flyers can showcase upcoming movie releases and special screenings. They are your ticket to increasing theatre footfalls.
  • Nightlife Hotspots: Bar and pub leaflets are ideal for announcing themed nights, drink specials, or live performances.
  • Artisan Fairs: Career and Craft fair flyers can inform job seekers and artisans about your fairs. 


Leaflet distribution for Arts & Entertainment is a remarkably efficient way to connect with potential audiences and event-goers. It provides a quick turnaround, often in as little as 3 weeks, ensuring that your event message swiftly reaches your audience.

Moreover, it's a cost-effective marketing solution that can deliver a strong return on investment. This means you can achieve your marketing objectives while staying within your budget.

Leafletdrop has been a trusted partner for numerous Arts & Entertainment businesses, helping them achieve their leaflet advertising goals. With Leafletdrop's smart leaflet targeting tool, you can book your entire leaflet distribution campaign in just a few minutes. 

What's more, we partner with Royal Mail for distribution, ensuring your leaflets never compete for attention but effectively engage potential event-goers.

Arts & Entertainment Leaflet templates

Here are some entertainment brochure examples to inspire your campaigns:

leaflet template for arts and entertainment

leaflet template for arts and entertainment

leaflet template for arts and entertainment

For more Arts & Entertainment leaflet designs, feel free to explore our inspiration gallery, where you can discover a wide range of leaflet template designs. You can even save your favourite designs for use in your upcoming leaflet advertising campaigns.​​​​​​

If you need design services,  fill out our creative brief or reach out to us directly, and one of our experienced Leafleteers will be happy to assist you. 

Additionally, you can also design your own entertainment flyer with our online leaflet design tool. With a wide range of templates, our design tool is built on leaflet advertising best practices.​​​​​

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What to include on a flyer for Arts & Entertainment

Creating effective content for your entertainment brochure is vital for achieving your marketing goals. Whether your objective is to increase event attendance, promote a show, or boost sales for your artistic creations, the content you craft can be the difference-maker. For instance, the content on a circus leaflet will naturally diverge from that on a career fair leaflet, reflecting the distinct nature of these events. This ensures your message resonates effectively with your target audience. 

Tips to consider when designing your entertainment brochure:

1. Captivating Imagery

Utilise high-quality visuals that effectively represent your event, show, or artistic offering, grabbing the audience's attention.

2. Event Details 

Clearly state the event's name, date, time, and venue, ensuring potential attendees have all the essential information.

3. Ticket Information

Include comprehensive pricing details, available discounts, and information on how to purchase tickets, making it convenient for interested individuals.

4. Highlights

Showcase the main attractions and unique selling points of your event, giving your readers a compelling reason to attend.

5. Contact Information

Make it easy for potential attendees to get in touch for inquiries, bookings, or any assistance they might need.

6. Artist/Performer Bios

Provide brief but engaging introductions to the key artists or performers, sharing their background and credentials to build anticipation.

7. Call to Action

Encourage readers to take immediate action, such as booking tickets, visiting your website, or following your social media profiles for updates.

8. Venue Map

Include a map or clear directions to the venue to ensure attendees can find their way without any hassle.

9. Testimonials

Share quotes or feedback from previous attendees or artists, boosting trust and confidence in your event.

10. Special Promotions

Highlight any available discounts, early bird offers, or group rates to incentivise potential attendees to make a decision.

These elements will help you create a compelling flyer that not only informs but also engages your target audience effectively.

What not to include

Captivating your audience requires not only knowing what to include in your leaflets but also what to avoid. To ensure your promotional materials maintain their effectiveness and continue to engage your audience, it's essential to avoid certain pitfalls.

1. Avoid Overwhelming Text 

Don't burden your audience with lengthy paragraphs. Keep your content concise and engaging.

2. Use Understandable Language

Speak plainly and avoid industry-specific jargon that might confuse your potential attendees.

3. Be Truthful

Avoid making exaggerated or unverifiable claims about your event, show, or artistic offering.

4. Verify Event Details

Double-check that all vital event information is correct and up to date, including the date, time, and venue.

5. Prioritise Quality Images

Use high-quality, professional images to create a positive impact on your readers.

6. Maintain a Positive Tone

Keep a positive and inviting tone throughout your flyer and avoid negative or aggressive language.

7. Opt for a Harmonious Colour Scheme

Choose an attractive colour palette that complements your brand without overloading the flyer with too many contrasting colours.

8. Use Humour Wisely 

If you incorporate humour, ensure it is inclusive and resonates with your target audience.

9. Relevant Visuals

Only use images that are directly related to your event, show, or artistic offering to maintain relevancy.

10. Visible Contact Information

Make it easy for potential attendees to reach out by ensuring your contact details, such as phone numbers and email addresses, are clearly visible for inquiries.

The Benefits of Leaflet Distribution for Arts & Entertainment

For businesses in the arts & entertainment, leaflet distribution is your key to success. Whether you are promoting a thrilling circus, a career fair brimming with opportunities, or a book fair that's a literary paradise, these leaflets can help you capture the spotlight and engage your audience effectively.

1. Widespread Exposure

Leaflet distribution allows you to reach a diverse audience, ensuring that your event or show attracts attendees from various backgrounds. This method complements digital channels, extending your reach to potential attendees who might not be active online. By targeting different neighbourhoods or communities, you can cast a wide net and maximise your event's visibility.

2. Targeted Marketing

With leaflets, you have the advantage of precisely targeting your target audience. Whether you are interested in specific demographics or neighbourhoods, this form of distribution ensures that your promotional materials resonate with those most likely to engage with your entertainment offerings. Targeting can be based on factors such as age, interests, or geographical location.

3. Tangible Engagement

Unlike digital advertising, leaflets offer a tangible experience. Recipients can physically interact with your promotional materials, which leaves a memorable impression and fosters a sense of connection. This tactile engagement increases the likelihood of your event being remembered, making it more likely that potential attendees will take action.

4. Versatility

Leaflets come in various forms, from elegant brochures to simple event flyers, allowing you to tailor your promotional content to suit different events and marketing objectives. This adaptability ensures that your materials align with the unique needs of your Arts & Entertainment business, helping you to effectively communicate your message.

5. Cost-Effective Promotion 

Leaflet distribution is an economical marketing strategy compared to traditional advertising methods. You can achieve your marketing goals while staying within your budget. This cost-effective approach ensures that you get a strong return on your investment, helping you make the most of your promotional efforts and resources.

The Cost of Leaflet Advertising for Arts & Entertainment

When it comes to thriving in the competitive entertainment sector, managing finances is a crucial aspect. You are juggling expenses like production costs, artist fees, venue rentals, and promotional campaigns. That's why making the most of every marketing investment is paramount. 

Leaflet distribution offers a cost-effective that not only saves you money but also delivers concrete results. Not all marketing methods provide the same return on investment (ROI), but leaflet advertising is a cost-effective strategy that ensures you get value for your money.

With leaflets, you are not just reaching a wide audience; you are engaging with households genuinely interested in your entertainment offerings. This targeted approach can translate into increased ticket sales, delighted audiences, and a healthier financial bottom line.

If you are curious about the costs of starting a leaflet advertising campaign for your Entertainment business, Leafletdrop has you covered. Our user-friendly pricing calculator can help you estimate your campaign expenses with ease. All you need to do is select the right number of households, choose the paper type for your leaflet, and indicate whether you require printing services. Within just a few clicks, you can obtain your estimate.

Whether you are aiming to reach a specific niche or a broader audience, leaflet advertising can help you achieve your marketing goals while staying within your budget.

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