The Popularity of Leaflets Among Retailers
leaflets distributed per year
is the average number of times a retail leaflet is seen
is the typical amount of time a retail leaflet stays in households
Why choose Leafletdrop?
At Leafletdrop, we understand that retail and e-commerce businesses need every edge they can get to drive their sales.
Effective: That’s why we make it as easy as possible for you to connect with your target audience using our smart targeting tool, which shows you where your audience lives.
Fast: All it takes is 5 minutes to book your campaign online and then we handle the hard bits. You can also watch your costs update as you build your campaign, so you know exactly what you’re spending.
Convenient: We handle everything, from industry-leading printing to distribution via Royal Mail, ensuring your leaflets make the maximum impact and reach their destination without any competing leaflet.
Stand-out: Plus, we also offer professional design services starting at just £200 to ensure your leaflet stands out and grabs the attention of your shoppers.
So, just set up your campaign, and we’ll handle the rest, giving you more time to focus on what really matters - your business.
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Drive Online Traffic
Leaflets are boosting web visits by 50% year-on-year. You can drive more traffic to your website and boost your sales by adding your special offers and a QR code to your leaflets.
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Targeted Reach
Targeted leaflet campaigns can hit response rates of 8-10% or more. By focusing on households based on their shopping behaviour and preferences, you can boost both response rates and ROI.
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Product launches
Tangibility is what sets leaflets apart, and when you use them to introduce new products or collections, that physical touch gets people excited and eager to see what’s new.
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Multi channel marketing
For big events like Black Friday or Christmas, using leaflets alongside other channels can make the most of online-offline integration, boosting your promotions and driving more sales.
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Personal touch & trust
Leaflets add a personal touch and build trust that digital ads often miss. Being a physical item, they make customers feel valued and boost their desire to visit your store or website.
Book your campaign online in minutes
Based on criteria like age, income and family status, our smart targeting tool tells you which postcodes you should target in your area. This way, you can deliver to those most likely to respond, which means your business gets more calls, bookings or sales without wasting money and leaflets on apathetic audiences.
You can select your best targeting in only a few minutes by:
- Select a geographic area by drive time or radius.
- Narrow households by demographics (age, income, family status and more).
- You can also add more target areas to benefit from our volume discounts at this stage.
- Choose your campaign start date(s).
- Upload your artwork, or let our seasoned experts design a highly effective leaflet.
- Checkout, and leave the rest with us!
Some leaflet examples to inspire your campaign
If you need more inspiration, browse our array of leaflet template designs in the inspiration gallery and save your favorites for your next leaflet advertising campaign
Additionally, If you need design services for your E-commerce or retail leaflet campaign, you can either fill out our creative brief or reach out to us directly, and one of our experienced Leafleteers will be happy to assist you.
Modern Milkman's success story: 900 new customers
See how our clients have transformed their business with leaflet campaigns
Our leaflet advertising solutions
What Else You Need to Know
How much it costs?
Leaflet distributions shouldn't cost the earth but you also want reliable guaranteed deliveries. By utilising Royal Mail for our leaflet distribution, we can keep costs down and reliability up. Check out our handy online pricing calculator to get an accurate price for your next campaign.
Check out nowEye tracking tool
We can help you analyse your leaflet to see where people are likely to focus their attention, the flow in which they’ll read your flyer, and key changes that can make your design work even harder. Get in touch for your free eye-tracking review.
Get in touchFrequently asked questions
How do I select the right households to target?
Leafletdrop gives you access to a total of over 30 million households in the UK. You can target postcodes around your business either by selecting a geographical radius or drive-time for distribution, and by identifying relevant households based on your target audience.
How long does it take for my leaflets to reach my target audience?
When scheduling your distribution, you will need to pick a date three weeks in advance to allow for Royal Mail to plan in the distribution. Your leaflets will then be delivered over a two week period from your chosen start week subject to availability. If there are any problems with availability, we will be in touch to select alternative dates.
How much does a Leafletdrop campaign cost?
The cost of your campaign will depend on the service option you require.
1. For distribution only, Leafletdrop gives you a price for distributing your leaflets to your chosen target households.
2. For print and distribution, Leafletdrop gives you one all-inclusive price for printing, transporting and distributing your leaflets to your target households based on the leaflet size, style, format and quantity you choose.
3. View our pricing section to get a quote if you have a specific mail format and/or campaign volume in mind.
How do I add multiple postcode sectors or cities?
You can add multiple sectors, one at a time. For example, find your target audience in Birmingham and add the sectors. You will then be shown a link to say 'Add a new area'.
How much does the printing of my leaflets cost?
This will depend on the size, weight and quantity required. If you know this information already, then you can use our price calculator to give an accurate price of printing your leaflets.
