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Scotsdales Garden Centres is a Cambridgeshire-based chain that offers a comprehensive range of products and services to help you maintain a beautiful garden. From garden decorations to plant care products, Scotsdales has everything you need to keep your outdoor space looking vibrant and lush.

Growing Green: How Scotsdales Used Leaflets to Cultivate their Brand and Boost Sales

Scotsdales wanted to use leaflets, as part of an integrated campaign, to build the ‘Scotsdales Brand’, increase store footfall, sales and profitability. Also to sell current instore promotions and activities to as wide a audience as possible.

Scotsdales were able to determine an appropriate drive-time to use around each of their 3 stores whilst identifying postal sectors that possessed a high penetration of the typical customer.

The results

Leaflet activity began in 2015 and as a result the company has seen an increase in sales of 8.5% year on year (£15.7m) and also an increase in customer numbers of 5.3% year on year (857,043).

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