Offline to online: Convert leaflet recipients into digital customers
have been driven to online or digital activity as a result of a leaflet
have been influenced to make online purchases
have connected with a business online after receiving their leaflet
Reach your audience in just a few clicks!
Our tool shows you where your audience lives within your target areas so you can create precise marketing campaigns that are more likely to deliver results. Based on criteria like age, income, and family status, you can identify which postcodes in your area to target and increase calls, bookings, or sales for your business.
You can select your best targeting in only a few minutes by:
- Select a geographic area by drive time or radius.
- Narrow households by demographics (age, income, family status and more).
- You can also add more target areas to benefit from our volume discounts at this stage.
- Choose your campaign start date(s).
- Upload your artwork, or let our seasoned experts design a highly effective leaflet.
- Checkout, and leave the rest with us!
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Enhanced Precision
Reach the right people in the right places, ensuring your leaflet only lands where it counts the most.
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Improved ROI
Precise targeting maximises your ROI. By honing in on your highest-potential areas and cutting waste, we save you printing and distribution costs.
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Personalise your message
Precise targeting allows for more tailored messaging and offers. Highly relevant messages can increase engagement up to 6x!
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Distributed by Royal Mail
Our leaflet distributions are carried out by Royal Mail, ensuring first-class delivery and added value as your leaflets drop alongside the post.
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Cost-effective
At Leafletdrop, with leaflets starting at just 8p each, it’s a cost-effective way to reach your target audience. Plus, the more leaflets you book, the more you save with volume discounts.
Step-by-step: how to start your Leafletdrop campaign
Our leaflet advertising solutions
You can also tap into our Profiling Service
Our profiling service uses an internal targeting tool to analyse your customer data and create detailed customer profiles. ✔ Simply provide us with a minimum of 50 postcodes from your customer data. ✔ Receive a comprehensive report with actionable insights to design highly effective campaigns.
What Else You Need to Know
How much it costs?
Leaflet distributions shouldn't cost the earth but you also want reliable guaranteed deliveries. By utilising Royal Mail for our leaflet distribution, we can keep costs down and reliability up. Check out our handy online pricing calculator to get an accurate price for your next campaign.
Check out nowEye tracking tool
We can help you analyse your leaflet to see where people are likely to focus their attention, the flow in which they’ll read your flyer, and key changes that can make your design work even harder. Get in touch for your free eye-tracking review.
Get in touchFrequently asked questions
How do I add multiple postcode sectors or cities?
You can add multiple sectors, one at a time. For example, find your target audience in Birmingham and add the sectors. You will then be shown a link to say 'Add a new area'.
How do I select the right households to target?
Leafletdrop gives you access to a total of over 30 million households in the UK. You can target postcodes around your business either by selecting a geographical radius or drive-time for distribution, and by identifying relevant households based on your target audience.
How do I see a list of my target sectors?
When on the mapping screen you can expand the 'Choose postcode sector' option from the right hand menu. You can also expand 'Show area detail' under each campaign on the 'My Campaign Summary' page.
Do you have a minimum or maximum booking volume?
The sky's the limit! Book as little or as much as you like. Our only minimum rule is that you must book at least one postcode sector.
Can I download a list of my target postal sectors?
Yes, as a registered user you can view a list of sectors. Click on 'My Campaigns', then 'Download postcode sectors' and this will then open up your sector list. Please note this is only available once your campaign has passed the completed stage.
