Stats that prove leaflets work for home improvement sector
leaflets were distributed in 2023
is the average lifespan in the home
is the average frequency of interaction
Why choose Leafletdrop
At Leafletdrop, we don’t just deliver leaflets, we deliver opportunities for your home improvement business.
Efficient: Our smart targeting tool makes it easy to connect with your target audience by showing you exactly where they live, putting your services directly in front of the homeowners most likely to need them.
Fast: All you need is 5 minutes to book your campaign online using our easy-to-use campaign builder, and then we take it from there. You can even watch your costs update in real-time, so you always know exactly what you’re spending.
Convenient: We handle everything from high-quality printing to reliable Royal Mail distribution.
Stand-out: We also offer professional design services starting at just £200, creating eye-catching designs that stay on brand and make an immediate impact when your leaflet lands in front of potential clients.
Book your campaign today, sit back, and let us connect you with the right homeowners.
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Tangible impact
Leaflets give potential customers something they can hold and check out, whether it's visiting your website, following you on social media, or calling for a quote. Even if they’ve never heard of you before, your leaflet makes sure they remember you.
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Cost-effective exposure
Leaflets work twice as well as digital ads and cost half as much, so they’re a smart, budget-friendly way to reach more potential customers and get the most from your marketing spend.
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Targeted marketing
It’s not just about dropping leaflets in letterboxes - targeted leaflets reach the homes that need your services, giving you a better ROI and making your marketing more effective.
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Local brand awareness
You can boost your local visibility so more homeowners in your area know who you are and what you offer, which ultimately leads to more referrals and a stronger reputation.
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Prompt action vs. online ads
Unlike fleeting online ads, leaflets actually encourage people to book a consultation or request a quote, which in turn converts their initial interest into tangible business opportunities.
Upward trajectory of Leaflets for local tradespeople
Recent JICMAIL data from 2024 shows that leaflets are really working for local tradespeople.
The conversion rate jumped from about 6.5% in Q4 2022 to 9.9% in Q1 2024, which means more people are buying after getting the leaflets.
It throws light on just how effective leaflets can be!
Book your campaign online in minutes
Based on criteria like age, income and family status, our smart targeting tool tells you which postcodes you should target in your area. This way, you can deliver to those most likely to respond, which means your business gets more calls, bookings or sales without wasting money and leaflets on apathetic audiences.
You can select your best targeting in only a few minutes by:
- Select a geographic area by drive time or radius.
- Narrow households by demographics (age, income, family status and more).
- You can also add more target areas to benefit from our volume discounts at this stage.
- Choose your campaign start date(s).
- Upload your artwork, or let our seasoned experts design a highly effective leaflet.
- Checkout, and leave the rest with us!
A few of our winning leaflets to inspire you
If you need more inspiration, browse our array of leaflet template designs in the inspiration gallery and save your favourites for your next leaflet advertising campaign.
Additionally, If you need design services for your leaflet campaign, you can either fill out our creative brief or reach out to us directly, and one of our experienced Leafleteers will be happy to assist you.
See how we've helped home improvement businesses
get more clients and land more projects
Our leaflet advertising solutions
What else you need to know
How much it costs?
Leaflet distributions shouldn't cost the earth but you also want reliable guaranteed deliveries. By utilising Royal Mail for our leaflet distribution, we can keep costs down and reliability up. Check out our handy online pricing calculator to get an accurate price for your next campaign.
Check out nowEye tracking tool
We can help you analyse your leaflet to see where people are likely to focus their attention, the flow in which they’ll read your flyer, and key changes that can make your design work even harder. Get in touch for your free eye-tracking review.
Get in touchFrequently Asked Questions
How do I select the right households to target?
Leafletdrop gives you access to a total of over 30 million households in the UK. You can target postcodes around your business either by selecting a geographical radius or drive-time for distribution, and by identifying relevant households based on your target audience.
How long does it take for my leaflets to reach my target audience?
When scheduling your distribution, you will need to pick a date three weeks in advance to allow for Royal Mail to plan in the distribution. Your leaflets will then be delivered over a two week period from your chosen start week subject to availability. If there are any problems with availability, we will be in touch to select alternative dates.
How much does a Leafletdrop campaign cost?
The cost of your campaign will depend on the service option you require.
1. For distribution only, Leafletdrop gives you a price for distributing your leaflets to your chosen target households.
2. For print and distribution, Leafletdrop gives you one all-inclusive price for printing, transporting and distributing your leaflets to your target households based on the leaflet size, style, format and quantity you choose.
3. View our pricing section to get a quote if you have a specific mail format and/or campaign volume in mind.
Who delivers my leaflets to my target households?
Leafletdrop uses Royal Mail distribution which covers all 30 million UK households. This network is ideal for 100% coverage of your chosen areas to ensure maximum reach and is delivered alongside the householder’s addressed mail. On occasion, when Royal Mail are not available on your chosen distribution dates, we will use Whistl Home Network or contact you to arrange another suitable date.
I would like my booking to go out over multiple start dates, is that possible?
Yes, this is now possible with our slick new system. You can select different dates for different areas but they must be within 13 weeks from the first start date to the last.
