Why Letterbox Advertising is the Right Choice for Your Business
of people were prompted to make a purchase as a result of receiving a leaflet
is the average time a door drop stays in a home, and 14% of these remain present for over 28 days
better recall than email and 35% more than social media advertising
Your All-in-One Solution for Effective Leaflet Marketing
Running a business and managing marketing can be overwhelming. You need a solution that’s straightforward and efficient, so you can focus on what you do best - running your business.
Effective: At Leafletdrop, we make it easy to connect with your local community through targeted leaflet distribution using our smart targeting tool.
Fast: Simply book your campaign online in 5 minutes with our super simple campaign builder, and that’s all you need to do. With our transparent pricing, you can also track costs in real time as you set up your campaign.
Convenient: We handle everything else - professional printing through our industry-leading print partners, and delivery with Royal Mail to ensure your leaflets reach the right homes without competing leaflets.
Stand-out: Plus, our professional design services start at just £200, helping you create designs that make a lasting impression on your clients.
From design to delivery, we’ve got it all covered. You get a smooth, effective leaflet campaign that delivers results, while you focus on running your business.
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Scalability
Whether you're starting small or expanding rapidly, Leafletdrop makes it easy to scale up your reach from a few hundred to thousands of homes, helping you grow without any hassle.
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Cost-Effective Advertising
With our volume-related discounts, the more leaflets you order, the lower the cost per leaflet for both printing and distribution. This means you get significant savings while reaching a larger audience.
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Local market penetration
You can zoom in on your neighborhood like never before with targeted leaflets. Target specific areas and demographics to make sure your message lands right where it’ll get the most attention.
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Direct Customer Engagement
Targeted leaflets help you connect with potential customers in a meaningful way, making it easier to build lasting relationships and turn new contacts into loyal customers.
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Measurable results
You can track the success of your campaigns by adding QR codes or unique promo codes to your leaflet. This way, you'll know what's working when customers redeem them on-site.
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Franchisees
For franchisees, leaflets are a great way to get noticed locally. They help you attract more customers to your franchise and make your business stand out in the community.
Upward Trajectory of Leaflets for Local Businesses
Recent JICMAIL data from 2024 shows that leaflets are proving highly effective for local businesses. The conversion rate increased from 6.5% in Q4 2022 to 9.9% in Q1 2024, meaning more people are making purchases after receiving a leaflet.
For business owners, these numbers clearly indicate that a well-planned leaflet campaign can boost local engagement and drive sales.
Book your campaign online in minutes
Based on criteria like age, income and family status, our smart targeting tool tells you which postcodes you should target in your area. This way, you can deliver to those most likely to respond, which means your business gets more calls, bookings or sales without wasting money and leaflets on apathetic audiences.
You can select your best targeting in only a few minutes by:
- Select a geographic area by drive time or radius.
- Narrow households by demographics (age, income, family status and more).
- You can also add more target areas to benefit from our volume discounts at this stage.
- Choose your campaign start date(s).
- Upload your artwork, or let our seasoned experts design a highly effective leaflet.
- Checkout, and leave the rest with us!
A few of our successful leaflet campaigns to inspire you
If you need more inspiration, browse our array of leaflet template designs in the inspiration gallery and save your favourites for your next leaflet advertising campaign.
Our leaflet advertising solutions
What else you need to know
How much it costs?
Leaflet distributions shouldn't cost the earth but you also want reliable guaranteed deliveries. By utilising Royal Mail for our leaflet distribution, we can keep costs down and reliability up. Check out our handy online pricing calculator to get an accurate price for your next campaign.
Check out nowEye tracking tool
We can help you analyse your leaflet to see where people are likely to focus their attention, the flow in which they’ll read your flyer, and key changes that can make your design work even harder. Get in touch for your free eye-tracking review.
Get in touchYou too can make a big impact with our leaflet solutions,
just like these businesses have done
Frequently Asked Questions
How do I select the right households to target?
Leafletdrop gives you access to a total of over 30 million households in the UK. You can target postcodes around your business either by selecting a geographical radius or drive-time for distribution, and by identifying relevant households based on your target audience.
How long does it take for my leaflets to reach my target audience?
When scheduling your distribution, you will need to pick a date three weeks in advance to allow for Royal Mail to plan in the distribution. Your leaflets will then be delivered over a two week period from your chosen start week subject to availability. If there are any problems with availability, we will be in touch to select alternative dates.
How much does a Leafletdrop campaign cost?
The cost of your campaign will depend on the service option you require.
1. For distribution only, Leafletdrop gives you a price for distributing your leaflets to your chosen target households.
2. For print and distribution, Leafletdrop gives you one all-inclusive price for printing, transporting and distributing your leaflets to your target households based on the leaflet size, style, format and quantity you choose.
3. View our pricing section to get a quote if you have a specific mail format and/or campaign volume in mind.
How do I add multiple postcode sectors or cities?
You can add multiple sectors, one at a time. For example, find your target audience in Birmingham and add the sectors. You will then be shown a link to say 'Add a new area'.
How much does the printing of my leaflets cost?
This will depend on the size, weight and quantity required. If you know this information already, then you can use our price calculator to give an accurate price of printing your leaflets.
