Who Gives a Crap is a social enterprise, founded with the mission to improve access to sanitation for the 2 billion people who do not have access to a toilet. Their aim is to reduce the number of deaths caused by diarrheal diseases which claim the lives of 800 children every day.
Who Gives a Crap's primary objective was to drive sales and raise funds for sanitation projects. They chose to use direct mail as a marketing tool, as it allowed them to reach a targeted audience and deliver their message in an engaging way.
Delivering Success: How Leafletdrop's Targeted Door Drop Campaign helped WGAC
To help Who Gives a Crap achieve their objectives, Leafletdrop implemented a targeted door drop campaign, which involved delivering 4 different postcards to 200,000 targeted households. The postcards were designed to be eye-catching, with a humorous message that clearly communicated the brand's mission and message.
Results: 140% Sales Uplift
The results of the campaign were outstanding, with a 140% uplift in sales achieved versus their target. This was attributed to the high-quality recycled paper stock used for the postcards, as well as the clear call-to-action and strong offer included in the marketing message. The door drop campaign was successful in not only driving sales but also raising awareness about the issue of sanitation and supporting the mission of Who Gives a Crap.
“We are delighted with the DMA award, highlighting the effectiveness of the printed medium in building a brand and delivering sales."
"Who Gives a Crap, is a great example of using humour to build a profile for the brand, whilst also raising much-needed funds to tackle the issue of poor sanitation around the world.”
Managing Director, Whistl Doordrop Media and Leafletdrop