If you’re researching how to market a product or service, leaflets are an invaluable marketing tool that can boost your sales, whether promoting a house for sale, a charity or a range of products or services.
In this article, we'll delve into the benefits of leaflet advertising for generating sales, exploring sales leaflet examples, templates, design tips, and the important information you should include. With bright colours, professional design, and attention-grabbing visuals, your sales leaflet can become a powerful promotion flyer that attracts potential customers.
Why use Leaflets to generate sales
Sales leaflets, when designed effectively, can be an invaluable marketing tool. They are:
- Cost-effective: leaflet advertising can reach a wide audience for lower prices than many other channels like digital and broadcast, making it accessible to businesses of all sizes.
- Eye-catching: with a whole range of colour, design and other visual options available, you can create eye-catching, on brand material
Find out just how effective leaflets can be in comparison to other marketing channels.
Tips for designing for an effective sales Leaflet
1. Start with a template: Designing your sales flyer through a template helps to streamline your design process, as you can customise to fit your brand and message without starting from scratch.
2. Write attention-grabbing headlines: This piques curiosity or highlights your main selling point. Using large, bold fonts in your design can also help to draw the reader's eye.
3. Display information clearly & concisely: your contact information should be prominently displayed, so clients have trouble finding you and following up. In the rest of your leaflet, whether it's details about the house for sale or the benefits of your product or service, make sure your message is clear and easy to understand.
4. Find a high-quality designer: sales leaflets are visual by nature, so high-quality images and graphics to complement your message. Graphic design plays a vital role, so investing in professional leaflet design is often well worth it. You can even repurpose the design for future campaigns, so getting professional help, if only for the first campaign, sets you up for success.
5. Include a clear call to action (CTA): Every effective sales leaflet must include a compelling call to action. Whether it's encouraging potential customers to buy, visit your store, or learn more, the CTA should be clear and persuasive.
6. Try QR codes: Incorporating QR codes into your leaflet design for a modern touch. QR codes provide easy access to additional information, special offers, or online resources.
7. Don't forget the basics: While striving for an attention-grabbing design, don't forget the basics. Ensure your sales leaflet is easy to read, with a logical flow of information and a balance between text and visuals.
Sales leaflet examples
To get your creative juices flowing, here are a few sales leaflet examples from previous Leafletdrop campaigns:
1. Modern Milkman - secured 900 new customers
Modern Milkman started as a group of friends running their own local milk round, before expanding to a network of milkmen and women, connecting regional dairies and their communities. Using Leafletdrop's campaign tool, they created a successful promotion, gaining 900 new customers.
2. Who Gives a Crap - Achieved a 140% sales uplift
Who Gives a Crap is a social enterprise, founded with the mission to improve access to sanitation for the 2 billion people who do not have access to a toilet. Using Leafletdrop, they ran a targeted door drop campaign which involved delivering 4 different postcards to 200,000 targeted households. The results? They exceeded their sales target by a whopping 140%.
3. Scotsdales - Increased sales of 8.5% year on year
Scotsdales Garden Centres, based in Cambridgeshire, aimed to grow their brand and bring more people to their stores using leaflets. Working with Leafletdrop, they saw an 8.5% increase in sales and a 5.3% boost in customer numbers compared to the previous year.
Note: If you need more inspiration, browse our array of leaflet template designs in the inspiration gallery and save your favourites for your next leaflet advertising campaign.
How to make promotional leaflets
As we all know, a promotional sale is simply reducing price of products or services to attract new consumers or re-engage previous consumers. Sales have business benefits too, such as stock clearance, revenue generation and increasing brand awareness.
There are several different elements to consider when creating leaflets to promote any kind of sale:
1. How much can you afford to offer?
Depending on your offering and potentially seasonality – take a look at your margins and determine how much you can afford to discount or offer.
A 10% discount is unlikely to draw the eye, as this is fairly standard when you consider how little this would actually take off a VAT price. An offer this small is only likely to put an idea in potential customers’ heads so that they shop around for brands with a better deal. On the other hand, everyone loves a 30-50%, which is rarely offered!
A more enticing offer is likely to convert at much higher rates. There’s a reason that end-of-season and closing-down sales perform so well! This being said, make sure to stick to your budget. Promising more than you can afford will only hurt your business long term.
2. Optimise your leaflet copy
To make the discount for your products or services substantial enough to draw interest, ensure your leaflet has the correct power words to support your promotion. Recipients not only like a hefty discount offer but will also be drawn by words that offer ‘free’ or the ever-successful ‘buy one get one free’ offer.
Words that imply a more personalised campaign will also influence engagement with your leaflet advertising, such as ‘exclusive’ and ‘trial’, as these suggest that the offer is only accessible to a smaller group. Phrases that create time pressure, such as "Act Now," "Don't Miss Out," or "Shop Today", encourage customers to utilise the discount offer.
3. Design carefully
Leaflet design is one of the most important elements involved in getting customers to notice your discount and engage with your campaign. Some of our top sales leaflet design tips include:
- Use bold and vibrant colours that contrast with your background for visual appeal.
- Use high-quality images or illustrations that are relevant to your product or service.
- Place the offer near the top or in a central location, ensuring that it stands out from other information.
- Use larger font sizes or bold typography to emphasise the discount.
- Use symbols, graphics, or icons to represent the discount, such as a slashed price tag or a progress bar indicating the savings.
- Include brief testimonials or customer reviews highlighting the value and benefits of your product or service.
4. Make offers time limited
One final consideration when it comes to making leaflet distribution work well is to make any offers or discounts time limited. Along with exclusivity and a substantial cost saving, limiting the window of availability helps to convert recipients into customers due to time pressure.
Given the fact that leaflets are kept within the household for significant periods of time, make sure that the time limit is sensible but not too extended. Anything longer than a month may see reduced engagement as there is no urgency.
Get started with sales leaflet advertising today
If you want to take your leaflet campaigns to the next level, you can start your campaign with Leafletdrop today. Using powerful targeting tools and our easy-to-use platform, you can create effective leaflet campaigns that reach your desired audience and achieve your marketing goals in minutes.
If you need any support, for example you want to outsource design to ensure your creating the highest quality leaflet possible, we can put you in touch with one of our experienced leaflet designers. They can help you with create a special offer leaflet template that you can use for future campaigns! Get in touch today find out more.
