Did you know that a whopping 89% of consumers (Source: DMA) recall receiving a leaflet through their door more vividly than any other marketing channel? It's true! Leaflets hold incredible potential as a marketing tool, no matter the business shape or size.
But let's face it, designing attention-grabbing leaflets can be a real challenge if you're not a design expert or don't have access to the right resources. Now, you might be wondering ‘how to design a flyer without professional design expertise?’ Well, we have got you covered on that front.
With Leafletdrop's online free leaflet design tool, you can create professional leaflet designs quickly and easily, even without any design experience. Built on leaflet advertising best practices, our tool is packed with leaflet design templates tailored for all sorts of businesses, whether you're in the restaurant industry, retail, or anything in between.
In this blog, we've put together 7 helpful tutorial videos to walk you through our design tool step by step, so that you can easily turn your leaflet design ideas into reality.
So, why wait? Let's dive in.
Note: Our design online tool is for registered users. You will be prompted to log in or create a free account before being able to design online.
1. Intro to Templating
First things first, you need to understand the fundamentals before getting started. We'll walk you through message options and template choices to set the stage for your creative journey.
2. Editing headers and text
The last thing you want is for your leaflets to end up in the recycling bin without even being read.
That's why it's super important to make sure the copy for your leaflet campaign is on point - accurate, informative, and engaging.
Learn how you can easily adjust the headers and text on your leaflet, so you can fine-tune your message for maximum impact.
3. Inserting a logo
Logo placement is important to any leaflet. Take a look at how you can make sure it's positioned just right to reinforce your brand identity.
4. Editing image and the offer bubble
One of the main reasons leaflets stand out so well is because they incorporate images.
Additionally, placing the right call-to-action (CTA) in the right location is paramount.
People think with their eyes and buy with their eyes, so images & offers hold the key to your businesses success when you promote using a leaflet.
5. Adding QR codes
By including a unique QR code within your leaflet, you can easily track response rates.
In fact, a recent data from JICMAIL shows an increase of 11% YoY in effective impressions and engagement when QR codes are applied to leaflet or direct mail campaigns.
6. Reviewing your design
Once you've wrapped up your copy writing and design work, it's time for a final check. Give everything a once-over, and if there's anything that doesn't quite sit right with you, feel free to tweak it, to make sure you're happy with how everything looks in the end!
7. Artwork Library
With the Artwork Library, you can organise all of your designs in just one place. You can visit it anytime and edit your creatives if needed.
What’s next?
Now that you have the full picture on how to turn your vision into reality, it’s time to get started on creating compelling leaflets for your targeted marketing campaigns.
1. Sign up to use our free online leaflet design tool.
2. Design eye-catching leaflets keeping your target audience in mind.
3. Select your target audience
4. Book your print and distribution and leave everything else to us to see your leaflet making that significant impact in the shortest possible time.
If you have any questions, feel free to reach out to us at 01628 816611 or e-mail us at leafletdrop@whistl.co.uk
