When it comes to running a restaurant, one of the biggest challenges is marketing. Even if your restaurant is located in the heart of town, there will always be potential customers who haven't yet noticed or tried it. People love to have a taste of what to expect before venturing into something new.
That's where the magic of leaflet distribution comes into play. It's your secret ingredient to not only attract but also inform and entice those who are yet to discover the culinary delights your restaurant has to offer.
Restaurants can use leaflet advertising for:
- Menu Promotion: Showcase your delectable dishes, daily specials, and enticing desserts.
- Special Offers: Highlight discounts, meal deals, and happy hour promotions.
- Event Promotion: Advertise themed nights, live music, or special events at your restaurant.
- Takeaway and Delivery Menus: Promote your takeaway and delivery services to hungry customers.
Leaflet distribution for restaurants provides an efficient and swift way to connect with potential customers. With a quick turnaround, often as little as 3 weeks, your message can reach your target audience promptly.
What's more, it's a highly cost-effective marketing solution for restaurants. It enables you to achieve your marketing objectives while staying within your budget. Whether you are a new restaurant looking to make your mark or a well-established eatery aiming to boost sales, leaflets could be the missing channel in your marketing mix.
Leafletdrop has helped many restaurants to boost their sales through our user-friendly and smart leaflet targeting tool. With Leafletdrop, you can book an entire leaflet distribution campaign for your restaurant online, in minutes.
What's more, we partner with Royal Mail for distribution, ensuring your leaflets never compete on the doormat but instead engage potential customers effectively.
Restaurant Leaflet templates
Here are some examples of restaurant leaflet templates to inspire your campaigns:
For more restaurant leaflet designs, explore our inspiration gallery, where you can discover a wide range of leaflet templates.
Additionally, you can also design your own restaurant leaflets with our online leaflet design tool. With a wide range of templates, our design tool is built on leaflet advertising best practices.
What to include on a restaurant flyer
Leaflets are the shop window to your restaurant. When you distribute these leaflets, you want them to be so inviting that people can't resist looking up your restaurant online or coming to visit.
Tips to consider when working on your restaurant leaflet design:
1. Mouth-watering Imagery
Feature high-quality photos of your most tantalising or most popular dishes.
2. Concise Descriptions
Describe your dishes with enticing, yet clear and concise language.
3. Highlight Specials
Showcase daily specials, promotions, and unique offerings.
4. QR Code Inclusion
Add a QR code that links directly to your restaurant's online menu or ordering platform.
5. Contact Information
Provide your phone number, website, and social media details.
6. Captivating Headline
Craft a catchy headline that sparks curiosity.
7. Clear Call to Action
Guide readers on the next steps, such as "Book Now" or "Visit Us."
8. Social Proof
Share positive customer reviews or ratings.
9. Special Offers
Tempt with discounts, meal deals, and loyalty programs.
10. Warm colours
Use warm colours to make sure your leaflet's design is visually pleasing and easy to read.
Simply put, a well-crafted restaurant flyer is more than just text and images; it's a gateway to building trust, connecting with your audience, and most importantly, achieving your business goals.
What not to include
There are some common mistakes that restaurants often make when designing flyers.
Here are some "don'ts" to follow in order to avoid these pitfalls and create effective restaurant leaflets.
1. Avoid Overcrowding
Don't fill the leaflet with too much text or too many images; it can overwhelm readers. If your one-page leaflet is looking too busy, consider upgrading to a folded leaflet style to give you more space.
2. Skip Irrelevant Info
Stick to content that directly relates to your restaurant, like the menu and special offers.
3. Avoid Jargon
Use simple, everyday language instead of fancy or technical terms.
4. Don't Neglect Legibility
Ensure the text is clear and easy to read by avoiding overly small fonts.
5. No Outdated Info
Keep the leaflet current by avoiding expired deals or events.
6. Don't Overcomplicate Design
Avoid cluttered layouts or visuals that confuse rather than entice.
7. Don't Be Negative
Stay positive; avoid negative or controversial messages that might put off potential customers.
8. Limit CTAs
Stick to one clear call to action to prevent confusion.
9. Avoid Excessive Colours
Don't use too many different colours; it can make the leaflet look chaotic.
The Benefits of leaflet distribution for Restaurants
Leaflets act like an enticing invitation that potential customers can hold onto until they are ready to place an online order or dine at your restaurant. This increases the chances they will consider your restaurant for their next meal.
1. Boost Foot Traffic
Leaflet distribution allows you to target local neighbourhoods, attracting nearby residents to your restaurant. By reaching out to potential diners in your immediate area, you can increase foot traffic, filling your tables and generating more revenue.
2. Promote Daily Specials
Restaurants frequently offer daily specials or limited-time promotions. With leaflet distribution, you can quickly and effectively get the word out about these offers to attract diners looking for a great deal.
3. Enhance Brand Awareness
Distributing leaflets consistently in your local community helps build brand recognition. When people repeatedly see your restaurant's name and enticing visuals, they are more likely to remember and choose your restaurant when dining out.
4. Community Engagement
Leaflets allow you to connect with your community by promoting events, sponsorships, or engagement initiatives. This involvement fosters a positive relationship with your local customer base and strengthens your restaurant's ties to the community.
5. Targeted Marketing
You can precisely target specific neighbourhoods, ensuring your marketing efforts reach the most relevant audience. This targeted approach enhances your chances of attracting customers who are more likely to dine at your restaurant.
The cost of leaflet advertising for Restaurants
When it comes to running a restaurant, managing your budget effectively is essential to allocate resources for vital expenses like sourcing quality ingredients, maintaining equipment, and ensuring skilled staff. In this regard, leaflet advertising stands out as a cost-effective marketing method that won't strain your finances.
However, what sets leaflet advertising apart is that it's not just economical; it's also highly effective.
Restaurant owners often experience a significant increase in sales and orders when they implement well-planned leaflet campaigns.
This means that your investment in leaflet advertising doesn't just save you money; it generates revenue and contributes to your restaurant's success. In simple terms, it's not just about being cost-effective; it's about getting real, measurable results that can boost your business.
If you are curious about the expenses for your leaflet advertising campaign, Leafletdrop has you covered with our user-friendly pricing calculator. All you need to do is select the number of households you want to target, choose the paper type for your leaflet, and indicate whether you require printing services. With just a few clicks, you will receive a quick estimate based on these selections, making it easy to plan your campaign within your budget.