When businesses start looking for flyer distribution services, they often begin by searching terms like 'leaflet distribution Royal Mail' or 'Royal Mail flyer distribution', and similar phrases. Why is this the case? Because Royal Mail is not just the UK's official postal service; it holds a significant place in the hearts of people across the UK and has been widely regarded as the top choice in 2023.
With that said, we've been partnering with Royal Mail for the past 20 years to distribute leaflets, helping our customers reach their goals.
In this post we’ll highlight the numerous benefits of using Royal Mail for your business's leaflet distribution and walk you through the practical steps to start your own campaign.
1. Highly Effective
Royal Mail delivers leaflets on behalf of Leafletdrop along with the household's regular mail, unlike many other companies that distribute leaflets separately. This integrated approach means your business’s leaflets are more likely to catch the attention of homeowners as they go through their main postal delivery. As a result, this can lead to better response rates and a higher Return on Investment (ROI).
In other words, by using Royal Mail flyer distribution, you ensure that your leaflets are seamlessly integrated into recipients' daily routines, increasing the likelihood that they will be read and acted upon. This is evident in the research and data available on Royal Mail’s Door to Door leaflet effectiveness:
- 59% of people have visited a company’s website to find out more after receiving a door drop
- 67% of people were prompted to make a purchase as a result of receiving a door drop
- 92% of people read the door drops delivered to their home by Royal Mail
2. No Competition on the Doormat
Another benefit of Royal Mail leaflet delivery is that your leaflets are not competing with others within your industry. Royal Mail has strict competition practices, which state that no two competing businesses can advertise in the same area in the same week. So rest assured your leaflet will not have to compete against your rivals on the doormat.
3. Adherence to High Standards for Quality and Trust
Royal Mail is required by law, to ensure your leaflets are delivered as part of their service offering which is closely monitored by Ofcom. This ensures that your marketing plan stays on track and you will definitely reach the best households for your campaign. The Royal Mail service also has consistent performance rates and is Accredited for Quality.
4. Access Hard-to-Reach Households
The Royal Mail can access households that normal leaflet distributors often can’t. The addresses covered include hard-to-reach rural areas and access to all households, including gated and coded entry addresses.
Royal Mail Leaflet Distribution for You, by Leafletdrop
You can target your households, book print and distribution or just distribute from Royal Mail, online, in minutes using Leafletdrop.
1. Design, Targeting, Print & Distribution - The All-Inclusive Service
With Leafletdrop's all-inclusive service, planning your leaflet campaign is super easy. We take care of everything—from designing and printing your leaflets to making sure they reach your audience through Royal Mail.
Our team of professional designers creates custom leaflets tailored to your campaign goals. You can choose from a variety of paper types and finishes, all FSC-certified and printed by a certified B-Corp printer. And with Royal Mail delivery, your leaflets really stand out, grabbing attention without any competition.
Contact us today to book this comprehensive service.
2. Targeting, Print & Distribution
If you have already got your leaflet design ready and just need 'print & distribution', you are good to go! All you need to do is sign up, use our campaign builder to select 'print & distribution', choose your target demographics, upload your artwork, book your campaign, and kick back while we handle everything else for you.
We handle all the details—from top-notch printing to reliable Royal Mail distribution—so you can expect fantastic results with minimal effort.
3. Leafletdrop’s Targeting Tool and Royal Mail Distribution
Alternatively, if you've already printed your items, our 'distribution-only service' is perfect for you. With Royal Mail's extensive reach, you can target 30 million addresses across the UK or focus locally. Just get your leaflets ready for delivery, and we'll guide you through the process every step of the way to ensure your message gets out effectively.
Pro tip: Use our free online calculator to estimate your campaign costs.
Next Steps: Getting Your Leaflets to Royal Mail
By yourself
If you have arranged to print your leaflets elsewhere, then you will need to deliver your leaflets yourself to a Royal Mail Walk Bundling Centre (WBC). Royal Mail can also collect them from you. To get a quote for their collection service, contact us for quote.
Once you have completed your order with Leafletdrop, your account manager will contact you with all the instructions you need to send your leaflets to the Royal Mail, including packing instructions, delivery addresses, and deadlines. For those who like to stay organised, we have a few helpful instructions on how to prepare and send your leaflets to the Royal Mail WBC:
How to pack your leaflets
The Royal Mail has strict packing rules for leaflet distribution to comply with their health and safety requirements.
- Leaflets must be neatly and securely packed. When packing your leaflets, they must either be in a bundle or a box. If being bundled then these must be cross strapped.
- Royal Mail Leaflet Weight Guidelines
- Maximum box weight: If boxing your leaflets, these must weigh no more than 10kg per box
- Maximum bundle weight: If you are bundling your items, these must weigh no more than 6.4kg
- Maximum bundle quantity: If you are bundling your leaflets, do not exceed more than 500 leaflets per bundle
- Box Quantity: If packing your leaflets in boxes for delivery to the Royal Mail, each box must have the same quantity of leaflets. For example, if you have 10,000 leaflets and 20 boxes, the boxes must have 500 leaflets each.
- Labels: All boxes and bundles for the Royal Mail door drop service must have the relevant labels. Your account manager will send you these to print and attach to your packages.
- Adding the campaign commencing date to your labels: If your campaign is running across more than one week, each box or bundle must have a single ‘week commencing date’ on the label. Your account manager will let you know the other details to add to your labels.
How to Send Your Leaflets to Royal Mail
When sending your leaflets, there are some important checks to make to ensure your campaign goes out on time and with no added costs.
- All your leaflets need to be delivered to the supplied delivery addresses at least 10 days in advance of your distribution date. You can deliver your leaflets to the Royal Mail as early as 18 days in advance of your campaign commencing date.
- The earlier you hand over your items the better. This means the Royal Mail has a longer period to check your items over and, if there are any issues, to help you put these right before your distribution date.
- Deadlines are subject to change due to bank holiday periods. The Royal Mail ask to use the full delivery instructions provided by your account manager once you have completed your booking.
- It is also important to have your courier complete a proof of delivery (POD) and to have this signed by Royal Mail on delivery. You will be sent a POD with your delivery instructions on completion of your booking. The POD will look something like this:
To learn more about leaflet distribution with Royal Mail, you can read more on their Drop a Leaflet and Door to Door services.
With Leafletdrop
By booking your leaflet print and distribution campaign with Leafletdrop, you can skip all these steps above, and relax instead, safe in the knowledge that your marketing campaign is in the hands of the leading leaflet distribution company in the UK.
Not only can you book your targeted leaflet distribution campaign through Leafletdrop’s free online targeting tool, but we can organise leaflet design, print your leaflets, package them, organise proof-of-delivery and even deliver your leaflets to the Royal Mail door-to-door offices for campaign distribution!
All you have to do is sign up for Leafletdrop for free, select your target audiences using our household targeting tool, confirm your campaign, and let us do the rest!
