The rise of letterbox advertising in the travel & hospitality sector
leaflets have been distributed so far in 2024
higher response rates compared to digital-only promotions
is the average lifespan in the home
How can Leafletdrop help?
When you choose Leafletdrop, you’re not just opting for a marketing solution - you’re investing in a partnership that values your goals as much as you do.
Fast: Our easy online campaign builder lets you book an entire campaign in just 5 minutes.
Effective: You can use our smart targeting tool to reach the specific demographics and areas where your target audience lives. Plus, as you build your campaign, you’ll see your costs update in real time, so you always know what you’re spending.
Convenience: We handle everything - from top-notch printing by industry leading print experts to reliable Royal Mail distribution - so you can enjoy a hassle-free experience and have peace of mind knowing your advertising is in good hands.
Stand-out: We also offer professional design services starting at just £200, making sure your leaflet makes the impact you want.
Just set up your campaign, leave everything else to us and focus on what you do best - creating memorable experiences for your guests.
-
Drive conversions and sales
Travel leaflets make it easy for customers to find all the info they need in one place, helping them make quick, informed decisions and boosting your conversions.
-
Targeted Marketing
Use leaflets to offer personalised travel options, special packages, and unique experiences. This not only improves customer satisfaction but also encourages long-term bookings.
-
Promote Exclusive Deals
Highlight exclusive deals, discounts, and limited time offers with your leaflets. You can create that sense of urgency that prompts customers to act quickly and book right away.
-
Less competition vs. online ads
Unlike online ads, where you compete with many others on the same search page, our Royal Mail partnership ensures your leaflets are delivered without competing leaflets, so your message gets all the attention.
-
Compelling and aspirational
Think about a leaflet with a stunning Greek beach picture - it’s sure to catch eyes and spark interest every time it’s seen around the house.
Book your campaign online in minutes
Based on criteria like age, income and family status, our smart targeting tool tells you which postcodes you should target in your area. This way, you can deliver to those most likely to respond, which means your business gets more calls, bookings or sales without wasting money and leaflets on apathetic audiences.
You can select your best targeting in only a few minutes by:
- Select a geographic area by drive time or radius.
- Narrow households by demographics (age, income, family status and more).
- You can also add more target areas to benefit from our volume discounts at this stage.
- Choose your campaign start date(s).
- Upload your artwork, or let our seasoned experts design a highly effective leaflet.
- Checkout, and leave the rest with us!
Hoar Cross Hall
"Leafletdrop has saved us lots of time, money and effort. The tool is easy to use and we enjoy being able to have the control to decide the audience and where we drop to. We have had real return on investment through the increased business after a distribution through Leafletdrop has gone out, so much so we have pre-booked all our campaigns for next year. "
A few of our winning leaflets to inspire your campaign
If you need more inspiration, browse our array of leaflet template designs in the inspiration gallery and save your favourites for your next leaflet advertising campaign.
Additionally, If you need design services for your travel, hotel or tour leaflet campaign, you can either fill out our creative brief or reach out to us directly. We’re here to make it easy for you!
Our leaflet advertising solutions
What Else You Need to Know
How much it costs?
Leaflet distributions shouldn't cost the earth but you also want reliable guaranteed deliveries. By utilising Royal Mail for our leaflet distribution, we can keep costs down and reliability up. Check out our handy online pricing calculator to get an accurate price for your next campaign.
Check out nowEye tracking tool
We can help you analyse your leaflet to see where people are likely to focus their attention, the flow in which they’ll read your flyer, and key changes that can make your design work even harder. Get in touch for your free eye-tracking review.
Get in touchSee how we’ve transformed bookings for & uplifted sales for businesses like yours
Frequently asked questions
How do I select the right households to target?
Leafletdrop gives you access to a total of over 30 million households in the UK. You can target postcodes around your business either by selecting a geographical radius or drive-time for distribution, and by identifying relevant households based on your target audience.
How long does it take for my leaflets to reach my target audience?
When scheduling your distribution, you will need to pick a date three weeks in advance to allow for Royal Mail to plan in the distribution. Your leaflets will then be delivered over a two week period from your chosen start week subject to availability. If there are any problems with availability, we will be in touch to select alternative dates.
How much does a Leafletdrop campaign cost?
How much does a Leafletdrop campaign cost?
The cost of your campaign will depend on the service option you require.
1. For distribution only, Leafletdrop gives you a price for distributing your leaflets to your chosen target households.
2. For print and distribution, Leafletdrop gives you one all-inclusive price for printing, transporting and distributing your leaflets to your target households based on the leaflet size, style, format and quantity you choose.
3. View our pricing section to get a quote if you have a specific mail format and/or campaign volume in mind.
Who delivers my leaflets to my target households?
Leafletdrop uses Royal Mail distribution which covers all 30 million UK households. This network is ideal for 100% coverage of your chosen areas to ensure maximum reach and is delivered alongside the householder’s addressed mail. On occasion, when Royal Mail are not available on your chosen distribution dates, we will use Whistl Home Network or contact you to arrange another suitable date.
I would like my booking to go out over multiple start dates, is that possible?
Yes, this is now possible with our slick new system. You can select different dates for different areas but they must be within 13 weeks from the first start date to the last.
