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Addenbrooke's Charitable Trust

Addenbrooke's Charitable Trust are the only registered charity dedicated to supporting innovation in patient care across Cambridge University Hospitals NHS Foundation Trust. Their incredible work, funded by their generous donors, allows Addenbrooke's and the Rosie hospitals to provide a level of patient care beyond that which can be delivered by NHS funding alone and make projects happen sooner or to a greater degree than might have otherwise been possible.

Getting More for Less: Budgeted Targeted Campaigns

The Addenbrooke's Charitable Trust (ACT) wanted to increase awareness and support for their cause. With Leafletdrop, the Addenbrooke's Charitable Trust was able to make the most out of their limited budget by maximising the effect of targeting.

"We began exploring the idea of a cold door drop as a way of capitalising on people’s gratitude and support – that’s where Leafletdrop, Alex, Harry and the team really came into their own. They were able to help us plan the best possible way of using our relatively limited budget to make sure we were targeting the best possible households."

"It’s been a while since I’ve carried out a door drop but I was surprised at how targeted we could make this activity, and just how many households we were able to reach for our budget."

Paul White
Head of Donor Care, Addenbrooke's Charitable Trust
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