"Targeting resulted in uplifts of over 200%"

Fred Olsen Cruise Lines

Fred Olsen is a family-run cruise company that offers unique itineraries on smaller, friendlier ships.

Navigating Success through Leaflet advertising

Fred Olsen, uses leaflets to raise brand awareness, drive short-term acquisition and promote cruise holidays from multiple ports across the UK.

As drive time to ports is a key factor in targeting, Fred Olsen works with client data to identify their current customer base and areas rich in prospects.

The Results

Targeting and creative optimisation have resulted in sales uplifts of over 200%.