Why letterbox advertising is a popular choice for effective campaigning
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Why choose Leafletdrop?
As the UK's top distribution provider, Leafletdrop knows the ins and outs of leaflet advertising for local governments and political parties. Whether you're focusing on local issues or aiming for national impact, we can help you get the word out about your campaign.
At Leafletdrop, we take care of everything, making the entire process hassle-free so you can relax knowing your campaign is in expert hands.
Fast & Efficient: All you need is 5 minutes to book your campaign using our smart targeting tool, and leave the rest to us.
Precise: We’ve even helped political parties connect with voters using constituency boundary geography data.
Convenient: We manage everything, from industry-leading printing to reliable Royal Mail distribution and beyond.
Stand-out: We also offer professional design services starting at just £200, so your leaflet makes a great impression in those important first few seconds.
Whatever your goals, and however you want to tailor your campaign, Leafletdrop can help you achieve them.
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Cost-effective
Leaflets are twice as effective as fleeting online ads and cost half as much, making them a cost-effective and budget-friendly way to reach your target audience.
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Precise targeting
With Leafletdrop's smart targeting, you get great value by reaching the homes that matter most, directly connecting with your intended constituents.
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Quicker turnaround
Time is crucial in elections and government communications. That’s why leaflets are so effective - they deliver your message swiftly, usually within 3 weeks.
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Credibility & trust
To build credibility and trust, leaflets are a great choice because their physical presence makes people feel more confident about your campaign.
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Staying power vs. online ads
Leaflets stay in homes for days, which means if your message is about an upcoming election or a government update, it gets constant visibility compared to short-lived digital ads.
Book your campaign online in minutes
Based on criteria like age, income and family status, our smart targeting tool tells you which postcodes you should target in your area. This way, you can deliver to those most likely to respond, which means your business gets more calls, bookings or sales without wasting money and leaflets on apathetic audiences.
You can select your best targeting in only a few minutes by:
- Select a geographic area by drive time or radius.
- Narrow households by demographics (age, income, family status and more).
- You can also add more target areas to benefit from our volume discounts at this stage.
- Choose your campaign start date(s).
- Upload your artwork, or let our seasoned experts design a highly effective leaflet.
- Checkout, and leave the rest with us!
Political Campaign Consultant"Leafletdrop is an invaluable tool for our constituency campaigning. From the easy online booking platform and campaign planning support from the insights team, to the comprehensive end-to-end service from our dedicated account manager, Leafletdrop is an ideal solution for both grass roots and national campaigning.
With direct contact with our account manager, we are able to get quick and efficient answers to any queries over the phone or email rather than having to wait long periods for the same."
Our leaflet advertising solutions
What else you need to know
How much it costs?
Leaflet distributions shouldn't cost the earth but you also want reliable guaranteed deliveries. By utilising Royal Mail for our leaflet distribution, we can keep costs down and reliability up. Check out our handy online pricing calculator to get an accurate price for your next campaign.
Check out nowEye tracking tool
We can help you analyse your leaflet to see where people are likely to focus their attention, the flow in which they’ll read your flyer, and key changes that can make your design work even harder. Get in touch for your free eye-tracking review.
Get in touchFrequently asked questions
How do I select the right households to target?
Leafletdrop gives you access to a total of over 30 million households in the UK. You can target postcodes around your business either by selecting a geographical radius or drive-time for distribution, and by identifying relevant households based on your target audience.
How long does it take for my leaflets to reach my target audience?
When scheduling your distribution, you will need to pick a date three weeks in advance to allow for Royal Mail to plan in the distribution. Your leaflets will then be delivered over a two week period from your chosen start week subject to availability. If there are any problems with availability, we will be in touch to select alternative dates.
How much does a Leafletdrop campaign cost?
The cost of your campaign will depend on the service option you require.
1. For distribution only, Leafletdrop gives you a price for distributing your leaflets to your chosen target households.
2. For print and distribution, Leafletdrop gives you one all-inclusive price for printing, transporting and distributing your leaflets to your target households based on the leaflet size, style, format and quantity you choose.
3. View our pricing section to get a quote if you have a specific mail format and/or campaign volume in mind.
Who delivers my leaflets to my target households?
Leafletdrop uses Royal Mail distribution which covers all 30 million UK households. This network is ideal for 100% coverage of your chosen areas to ensure maximum reach and is delivered alongside the householder’s addressed mail. On occasion, when Royal Mail are not available on your chosen distribution dates, we will use Whistl Home Network or contact you to arrange another suitable date.
I would like my booking to go out over multiple start dates, is that possible?
Yes, this is now possible with our slick new system. You can select different dates for different areas but they must be within 13 weeks from the first start date to the last.
