How leaflet campaigns dominate charity fundraising efforts
charity leaflets were distributed in 2023
fundraised in 2023 through leaflet campaigns
charity doordrop growth in 2023 vs. 2022
Why your Charity should choose Leafletdrop
When you choose Leafletdrop for your charity’s advertising, you're opting for more than just cost-effectiveness - you're investing in trust and efficiency.
Fast & Effective: We make it simple to get started. You can set up your entire campaign in just 5 minutes with our smart targeting tool to find exactly where your target audience is. And as you put everything together, you can see your costs update in real-time. It’s that simple!
Convenient: Our comprehensive service covers everything from industry-quality printing to reliable Royal Mail distribution, ensuring a hassle-free experience.
Stand-out: Plus, we offer professional design services starting at just £200 to make sure your charity’s leaflet makes a strong impression.
You can always book your campaign ahead of time to avoid any last-minute hiccups. While we handle the details and work towards your charity campaign goals, you can focus on what really matters - your cause.
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Cost-effective advertising
We know every penny counts for your charity. That’s why leaflets are a smart, budget-friendly way to make a big impact without breaking the bank.
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Extended Exposure
Leaflets are often kept and shared in households, which is a great advantage for charities. Each leaflet can be seen multiple times, amplifying your reach and impact.
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Building trust
Leaflets give your charity a tangible presence, helping to build trust. When people hold something in their hands, they’re more likely to feel confident and connected to your cause.
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Measurable Results
With leaflet distribution, you can track your campaign’s response rates, website visits, and inquiries to see exactly how well your fundraising efforts are working.
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Christmas outreach
The Christmas period is crucial for charities, and with leaflets you can put your charity’s message directly in people’s hands, making it easy for them to get involved and support your cause.
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Reaching the right demographics
Digital channels often miss older adults who prefer traditional methods, but leaflets make sure your message reaches them directly.
Book your campaign online in minutes
Based on criteria like age, income and family status, our smart targeting tool tells you which postcodes you should target in your area. This way, you can deliver to those most likely to respond, which means your business gets more calls, bookings or sales without wasting money and leaflets on apathetic audiences.
You can select your best targeting in only a few minutes by:
- Select a geographic area by drive time or radius.
- Narrow households by demographics (age, income, family status and more).
- You can also add more target areas to benefit from our volume discounts at this stage.
- Choose your campaign start date(s).
- Upload your artwork, or let our seasoned experts design a highly effective leaflet.
- Checkout, and leave the rest with us!
A few of our winning leaflets to inspire your campaign
If you need more inspiration, browse our array of leaflet template designs in the inspiration gallery and save your favourites for your next leaflet advertising campaign.
Additionally, if you need design services for your charity leaflet campaign, you can either fill out our creative brief or reach out to us directly, and one of our experienced Leafleteers will be happy to help you.
Our leaflet advertising solutions
What Else You Need to Know
How much it costs?
Leaflet distributions shouldn't cost the earth but you also want reliable guaranteed deliveries. By utilising Royal Mail for our leaflet distribution, we can keep costs down and reliability up. Check out our handy online pricing calculator to get an accurate price for your next campaign.
Check out nowEye tracking tool
We can help you analyse your leaflet to see where people are likely to focus their attention, the flow in which they’ll read your flyer, and key changes that can make your design work even harder. Get in touch for your free eye-tracking review.
Get in touchCheck out how we’ve helped Charities in their fundraising efforts
Frequently asked questions
How do I select the right households to target?
Leafletdrop gives you access to a total of over 30 million households in the UK. You can target postcodes around your business either by selecting a geographical radius or drive-time for distribution, and by identifying relevant households based on your target audience.
How long does it take for my leaflets to reach my target audience?
When scheduling your distribution, you will need to pick a date three weeks in advance to allow for Royal Mail to plan in the distribution. Your leaflets will then be delivered over a two week period from your chosen start week subject to availability. If there are any problems with availability, we will be in touch to select alternative dates.
How much does a Leafletdrop campaign cost?
How much does a Leafletdrop campaign cost?
The cost of your campaign will depend on the service option you require.
1. For distribution only, Leafletdrop gives you a price for distributing your leaflets to your chosen target households.
2. For print and distribution, Leafletdrop gives you one all-inclusive price for printing, transporting and distributing your leaflets to your target households based on the leaflet size, style, format and quantity you choose.
3. View our pricing section to get a quote if you have a specific mail format and/or campaign volume in mind.
Who delivers my leaflets to my target households?
Leafletdrop uses Royal Mail distribution which covers all 30 million UK households. This network is ideal for 100% coverage of your chosen areas to ensure maximum reach and is delivered alongside the householder’s addressed mail. On occasion, when Royal Mail are not available on your chosen distribution dates, we will use Whistl Home Network or contact you to arrange another suitable date.
I would like my booking to go out over multiple start dates, is that possible?
Yes, this is now possible with our slick new system. You can select different dates for different areas but they must be within 13 weeks from the first start date to the last.
