How to get the most out of your leaflet campaign.
Your leaflet’s been planned, designed, and distributed, but raising awareness of your business doesn’t stop there. We know a leaflet campaign is a great marketing tool, and at Leafletdrop we’ve put together a few simple steps to execute a great campaign. But we also know there are steps that you should take to maximise your campaigns success after it has been sent out. To attract potential customers, you’ll need to make sure they can engage with your business easily. Here we will be looking into ways to increase internet presence and avoid losing potential customers.
Firstly, it’s important to Invest in your Website. Your leaflet campaign maybe the first time someone has interacted with your company, especially if you’re a new or small business. It’s crucial you encourage them to find out more information. One way is to direct them to your business’ website. But beware, bad user experience can turn customers away, so here are some tips on how to improve your site:
- Ensure your website is user friendly. Making sure your website is easy for customers to access and navigate is one simple way to entice and engage them. Building a website where all links and contact details are up to date and easy to find will improve user experience. Even offering both a mobile and desktop format can help make your web design look more professional. The easier your website is to use; the more likely people will engage with it.
- Include calls to actions. Just because someone’s landed on your website doesn’t mean the work is done. Your website must spur action and make it as easy as possible for your audience to convert their website visit into a sale and further engagement.
Calls to action can be as simple as telling visitor to ‘Check Out’ new deals or your latest hot offers but can also be more considered. A call to action that pushes users to subscribe to your website for updates and email communications can further your chance of being able to market to them in the future. It means once they’ve visited your website, you’re taking action to make sure they keep coming back. This enforces brand awareness too.
- Keep your design simple. Just like a great leaflet design it is imperative to have a great website design too. A website that is simple and uncluttered, but balanced with informative text, pictures and links, will help create a professional look. Bringing brand awareness to your website through your design can leave a lasting impression. Users don’t want to be bombarded or overwhelmed with too much going on. Keeping designs sleek and considered can help attract visitors.
Set Up ‘Google My Business’
Google My Business can make it easy and convenient for customers to find you on the internet. We know ‘customers are 70% more likely to visit businesses with a Google My Business listing’ and having a My Business listing could be the difference between attracting potential customers or losing out on their visit. Setting up a Google My Business account is simple and allows you to tailor the information that appears when your company is Googled.
You can add photos, opening hours, call buttons, website links and map locations, that appear when someone searches for you. This not only makes your company stand out but provides customers with several options to get hold of your business as well. Instead of just accessing your website, they can call, locate, or contact you quickly through social media links if they choose so.
Google My Business is one of the simplest and most effective ways to promote your site online and support digital presence, so make sure you have it set up to support and coincide with the distribution of an initial leaflet campaign.
Encourage People to Leave Reviews
‘90% of people take the time to read online reviews before visiting a business’, and encouraging already loyal customers to leave reviews is crucial in giving your company validity when enticing new customers. Gaining reviews may seem difficult, but the benefits of having good reviews online means people are more likely to trust your business. So how can you motivate customers to leave positive reviews?
One way is to offer customers prizes, or even the chance to win gift cards, by leaving a review. Once they have left a review offer them a discount or thank them with an automatic entry into a raffle. Alternatively, follow up emails with links back to your website, asking customers to rate their experience, is a great way to gain feedback. By exploring and creating a process that prompts each existing customer to rate their experience with your business, will hopefully help you gain a collection of great reviews. Reviews can also help you acknowledge any areas of improvement.
Following these three ways to compliment your leaflet campaign will help you further get the most from promoting your business. Don’t forget at Leafletdrop, we’re experts in helping you plan, book and pay for an entire campaign online, in minutes. Sign up for free today.