Every marketer dreams of high-impact marketing that drives results. Even in the digital age, door drops (also known as leaflet drops/leaflets/flyers) deliver exactly that. Studies show that a whopping 65% of people look at their door drops as soon as they arrive, and 75% engage with them in some way. Furthermore, a staggering 80% of the UK's top advertisers leverage door drops – that's a powerful testament to their effectiveness!
But the benefits go beyond just eyeballs. Door drops offer a tangible touchpoint that digital ads simply can't replicate. They capture attention, reach audiences beyond the limitations of online targeting, and foster a longer-lasting brand impression and stickiness that contributes to customer lifetime value.
And there's another exciting reason for marketing agencies to consider leaflet drops: additional revenue streams! This blog post will delve into why door drops remain a powerful tool in today's marketing landscape, and how Leafletdrop help agencies like you to maximise returns and earn commission on every booking.
Why use Door Drops in the digital age?
The answer is simple: impact and effectiveness. Though traditional leaflet marketing may seem old-fashioned, the blending of digital and physical worlds has birthed campaigns that use the strengths of both platforms.
Door drops make a big impact because they're tangible, grab attention for longer, reach more people than Google Ads, and provide lasting value.
If you're in a hurry, here are some key stats on the effectiveness of leaflet drops. But if you have a moment to spare, feel free to delve into more details as mentioned below.
1. Average Interaction time of 55 seconds across 28 days
2. 2x as attention efficient as TV & Display Ads
3. Remarkable cost effectiveness, with costs that are only half of what you would typically spend on digital channels like TV.
Tangible touchpoint
In a world dominated by screens, door drops offer a welcome change – a physical piece of marketing that people can hold, interact with, and reference later and also pass onto friends and family. This tangibility fosters a stronger connection with the brand and message.
Extended attention span
Unlike fleeting online ads, door drops have a longer shelf life. People tend to browse leaflets at their leisure, giving your message a better chance of being absorbed and remembered.
Wider reach
Digital marketing can struggle to reach certain demographics, particularly those who are less engaged online. Door drops bypass this limitation, delivering your message directly to a broad range of potential customers in their homes.
Long-term value
A well-designed leaflet can be kept as a reference, unlike a fleeting online ad. This extends the potential impact of your message and fosters long-term brand awareness. Supported by DMA's statistic that 45% of consumers keep flyers at home, JICMAIL also highlights that leaflets remain in households for an impressive 6.9 days.
Higher ROI
Door drops have a proven track record of yielding higher returns on investment due to their cost-effectiveness and ability to directly target potential customers. Their tangible nature and ability to convey key messages efficiently contribute to their effectiveness in driving conversions and boosting ROI.
GDPR compliance
And here's another great thing about these potent marketing materials - they comply with GDPR rules! As a marketer, you're aware of how GDPR prohibits marketing to individuals based on their personal information (or any identifying information).
Well, with Leafletdrop's targeting tool, we use anonymous government data to identify geographical areas with specific demographics. Since Leafletdrop doesn't collect personal information from your customers, the only data you'll need to handle for GDPR compliance are the sign-ups you receive from your leaflet campaign.
You can gain more insights about leaflet dropping and GDPR in this blog post.
How digital change helped ODDBOX make smart use of Door Drops
Now, let's take a quick look at how one of our customers, ODDBOX, capitalised on the power of door drops:
- Prioritising Digital: Like many businesses, ODDBOX initially allocated 80% of their marketing budget to Google and Meta (Facebook) advertising.
- The Impact of IOS Changes: Following the 2021 iOS privacy changes that limited cookie-based targeting, they observed a decline in the effectiveness of their online advertising.
- Door Drop Success: ODDBOX embraced door drops and saw remarkable results. Their door drop campaigns delivered response rates of around 1.5%, comparable to their previous Facebook campaigns, and at a similar cost per acquisition (CPA).
- Top Channel: Between September 2021 and March 2022, door drops became ODDBOX's biggest channel, generating the highest volume of subscriptions.
“We discovered that doordrops are not only a great channel for conversions at scale but also for that strong Lifetime Value: Customer Acquisition Cost ratio we are looking for”
This case study demonstrates the power of door drops, especially when integrated into a broader marketing strategy.
How Leafletdrop can help agencies increase billings
Who wouldn't jump at the chance for a little extra cash flow? Well, with Leafletdrop's agency scheme, agencies can help their clients reach more customers and generate additional revenue.
Earn commission on every order
Leafletdrop's agency program rewards you with a commission on every booking your clients make.
Expert training & support
Our team of Leafleteers provides ongoing support through monthly coaching webinars, door drop demos, and personalised tutorials. You'll also gain access to a dedicated agency hub for campaign management and reporting.
Free doordrop resources
On top of that, you can also unlock exclusive access to valuable resources like JICMAIL media metrics for accurate campaign planning, advanced offline targeting solutions, and our patented eye-tracking software to optimise your leaflet design.
How to get started?
Now that you've discovered the power of door drops in your marketing mix, why wait any longer?
Leafletdrop employs reliable door-to-door leaflet distribution by Royal Mail to ensure your campaign reaches the right audience, on time and within budget.
We also offer design and print services, along with everything else you need for a successful door drop campaign. Whether you're looking for more information or are ready to launch your first leaflet advertising campaign today, simply reach out to us at 01628 816611 and we can help you get started on your leaflet advertising journey.
