5 Easy Steps to Making a Leaflet Advertising Strategy

Leaflets advertising works. In fact, according to the Direct Marketing Association, 48% of people who receive a leaflet will visit a shop, send for information or buy a product as a result.

Leafletdrop has helped hundreds of businesses grow their operations via targeted door drop campaigns. La Casita, a multi-premises tapas restaurant wanted to increase customer return rates and grow their customer base. Using Leafletdrop’s online targeting tool, they targeted households local to each of their locations with a discount promotion if they signed up to the La Casita app. As a result, their restaurant leaflet campaign increased bookings and grew sales by +35% YoY!

Read more about La Casita's campaign with Leafletdrop.

You’re probably thinking, yes, that is impressive, but how could I make a leaflet campaign work for my business? Well, Leafletdrop is here to help.

Leafletdrop is the expert in leaflet distribution, printing, design and door drop advertising strategies. Along with our leaflet campaign targeting tool, our expert advisors can help you to plan your bespoke campaign, distributed by the Royal Mail, based on your specific campaign goals.

Not sure where to start? Leafletdrop have shared some much sought-after secrets on how to begin planning your leaflet advertising strategy. When you’ve considered the following points, sign up for free to try out our leaflet distribution targeting tool.

How to plan a Leaflet Advertising Strategy

Step 1 – Define the objectives of your leaflet campaign

Having a clear goal for your leaflets will ensure you can measure their effectiveness.

Think about what you want your leaflets to achieve. For example, do you want to increase footfall, drive sales online or simply promote a new product or service?

If you have one clear goal for the leaflet that is being distributed the more likely it will be to succeed.

Step 2 – Consider the audience you want to target

Having a good knowledge of your target audience will ensure you are reaching the right people, in the right households.

Understand who your best customers are. What are their key characteristics, where do they live, how do they reach your business? Use this information to target similar prospects.

Step 3 – Consider the message you want your leaflets to send

Your leaflets message is the key to prompting a response from your reader. For your message to stand out, is there something you offer that is uniquely different from others?

Are you able to give an incentive for people to respond? Studies show people are more likely to act on marketing if they include a promotion or discounts.

Step 4 – What kind of door drops should you distribute?

Leaflets and flyers need to have an impact on the doormat and to stand out from other mail and leaflets customers get.

No matter what your leaflet says, or when you send them, there will probably be other post on the doormat. That’s why your leaflets have to stand out from the crowd.

Step 5 – What is your overarching marketing strategy?

Leaflet advertising works great on its own but even better when planned in collaboration with your other marketing channels.

If you have other marketing activities planned, like social media, direct mail, TV, radio or anything else, you will need to think about how your leaflet campaign will fit in with them. If you time your campaigns to work together, they will produce better results.

Leaflet advertising with Leafletdrop

Leafletdrop’s targeting tool allows you to find households within your business’s local area that are more likely to respond to your leaflet. You can target specific types of people, with low, medium or high incomes within a certain drive time or radius of your company.

At Leafletdrop, we ensure your item doesn’t have to compete with any other leaflet from your business sector. It is one of Royal Mail’s top rules for leaflet advertising, whom Leafletdrop work with to distribute campaigns. Ensuring your campaign is eye-catching, fun to read and includes a great offer could mean a boost in your return on investment.

To give you as much design freedom as possible, Leafletdrop.co.uk allows you to upload your design for print in most formats from A4 to DL. Giving you the room to fit those important promotions or discount messages into your leaflet campaign without compromising on aesthetics or branding.

Create an account with Leafletdrop today to try our free online campaign targeting tool. Get insights into the best areas to target, along with a price estimate for your campaign. You can create your targeted campaign in minutes with the leading leaflet distribution company in the UK.