Promoting your event effectively ensures its success by reaching your target audience. In this article, we'll explore event advertising ideas, both in the pre-event phase and during the event itself, that leaflet advertising can help support. We'll also highlight the importance of leveraging leaflets as part of a multi-channel marketing approach for event advertisement. Depending on what’s right for your target audience, this could include social media, email marketing, and websites to generate buzz and boost your attendance.
Pre-Event Marketing Strategies
The bulk of work in event marketing comes before your event, as you need to drum up both attention and attendees from your target audience. We may be biased, but we think leaflet advertising offers a tangible and memorable way to promote your event for several reasons:
Why use leaflet advertising for events
- As a tangible material, your leaflet can be kept by your audience, whether on their pinboard at home, work, or just around the house. They will return to it over time for the details they need.
- You can also make important details super eye-catching, so the date and time of your event are easy to see, as well as any other crucial details you need attendees to know.
- Unlike more fixed digital platforms, with leaflets, you can include or exclude whatever words, designs, or other details you want!
- Leaflets can be strategically distributed in local areas to target your intended audience and increase the event's visibility, making them an especially valuable tool for smaller, local events.
Tips to support event leaflet advertising campaigns
1. Create an Event Landing Page
Design a user-friendly event landing page on your website. Ensure it provides essential event details, an easy registration process, and a clear call to action. Use this page as a hub for all event-related information.
2. Offer Early Bird Discounts
Offering early bird discounts or incentives can encourage potential attendees to register or purchase tickets in advance. Limited-time offers create a sense of urgency and excitement.
3. Send Out Email Marketing
Build an email marketing campaign to reach out to your target audience. As with any strategy, it is important to consider your audience when deciding which marketing channels to utilise. Send out event invitations, updates, and reminders. Craft engaging email content that emphasises the benefits of attending your event.
4. Promote on Social Media
Leverage social media platforms to create buzz and engage with your audience. Share visually appealing posts, event details, and teasers. Use relevant hashtags and create event-specific social media ads to expand your reach. You could even consider creating or joining relevant Facebook groups related to your event's theme or industry. Engage with group members by sharing valuable content and subtly promoting your event. Build a community around your event for sustained interest.
5. Put Your Audience First
We have suggested using particular marketing channels for event advertising, such as social media and email marketing. However, like any marketing strategy, it is important to ensure the marketing channels match your target audience's interests. Advertising on social media or digital channels of any kind is valuable if you are targeting younger generations. However, leaflet advertising is an invaluable marketing tool for more mature audiences or families who have less time for digital channels.
Tips for Marketing During Your Event
Leaflet advertising’s power is really pre-event, but if you have space (e.g. a booth or table set-up), you can always create general flyers with information on your business offering for attendees to take home with them. This can leave a lasting impression of what you can offer and is a great way to offer exclusive discounts that boost engagement.
1. Create an Event Landing Page
Design a user-friendly event landing page on your website. Ensure it provides essential event details, an easy registration process, and a clear call to action. Use this page as a hub for all event-related information.
2. Provide Real-time Updates
Keep potential attendees informed during the event itself. Use social media, email updates, or an event app to provide real-time information, such as schedule changes or surprise announcements. This keeps attendees engaged and excited.
3. Encourage Sharing
Make it easy for attendees to share their experiences on social media. Create event-specific hashtags and encourage attendees to post photos and updates. User-generated content is a powerful way to promote your event in real-time.
4. Monitor Engagement
Keep an eye on social media activity and engagement metrics during the event. Respond to comments, thank attendees for participating, and promptly address concerns. This interaction enhances the attendee experience and helps maintain a positive image.
Post-Event: Measuring Success
To measure the success of your event promotion, build the ability to track important data into your pre - and post-event material. This includes ways to track the number of attendees, website visits, and any social media activity related to your event - whether this is interaction with your posts or posting more generally. Analyse the effectiveness of your marketing channels post-event, and adjust your strategy accordingly for the future.
In conclusion, promoting your event is a multifaceted endeavour spanning pre-event and event phases. A comprehensive omnichannel marketing strategy that leverages various channels, including social media, email marketing, websites, and leaflet advertising, helps generate buzz and engage potential attendees. By effectively promoting your event, you'll increase its visibility and improve the overall attendee experience, ultimately contributing to your success.
Thinking about adding leaflet advertising to your event promotion strategy? You can book targeted leaflet advertising campaigns in seconds with Leafletdrop. You select your targeting, and whether you need design, printing, or just distribution services, then our experts will take care of the rest! Try it out today, or get in touch with us at 01628 816611 or leafletdrop@whistl.co.uk
