The Entertainer Ltd. is the UK's largest independent toy retailer, which operates more than 170 stores.
Power of Leaflets: Boosting Online Sales in Untapped Cities
To prove an uplift in online sales in leafleted areas versus non leafleted areas, specific cities were chosen where there are no Entertainer stores, meaning the only access to purchase was online.
The Entertainer selected the best sectors in each catchment based on regional audience profiles.
There was an overall uplift in online sales of 18.70% across the whole estate. However looking at the uplift in online sales in leafleted sectors there was a 64.22% uplift.
A clear 45.52% additional uplift in leafleted areas. In one area there was a 93.93% uplift.