"The leaflet campaign resulted in a 92% increase in orders and sales."

Tails.com

Tails.com is a subscription service that creates custom-made meals for each dog, making pet food personal and tailored to their needs.

Objective

Their aim was to increase long-term subscriptions by using a media channel that gave dog owners a chance to interact with the brand. Tails.com wanted to help customers learn more about their service and encourage them to change their buying habits.

Working with Whistl for Targeted Leaflet Campaigns

To reach the right audience, Tails.com partnered with Whistl. By using postcode-level data, Whistl & Tails.com identified key areas with potential customers. This allowed them to reach people directly in their homes, where important buying decisions are made.

Testing different leaflet formats: +92% order increase

Whistl tested different creative formats to see what worked best. The results showed that an envelope format performed better than the common leaflet format, leading to a +92% increase in orders and sales. This format also boosted the average order value, even with the higher print costs.

Results: Meeting key targets

The campaign delivered on its key goals. Tails.com achieved their target number of sign-ups and CPA goals. The use of doordrop media provided strong reach and helped them connect with customers in a meaningful way.