"The ability to target ideal audiences has undoubtedly helped onboard new clients and retain existing ones"
Impact Mail
Impact Mail and Print began in 1998 as a mailing house and has since expanded to include in-house envelope manufacturing, high-volume B2 printing, personalised lasering and inkjet services, and a dedicated data team for mail-enclosing support.
Objective
They wanted to simplify the process of running targeted doordrop campaigns for their clients so they could achieve higher response rates and better results.
Results
With Leafletdrop’s easy-to-use leaflet targeting tool and dedicated support, their clients were able to simplify their campaigns, leading to better results and a higher return on investment.
Michael Ralph“As a producer of Doordrop packs and material for a range of clients across commercial and charitable sectors, we’re fortunate to have a close working relationship with the team at Leafletdrop which enable us and our clients to distribute up to roughly 30 million packs each year.
With some clients booking direct and others through our account, the ease of use of the Leafletdrop system and the support from Alex and the team to be able to target ideal audiences has undoubtedly helped with on-boarding new and retaining existing clients.
With the ability to use the available metrics, we’ve been able to help clients maximise the effectiveness and response rates from campaigns to boost ROI and subsequently build their enthusiasm for such an effective marketing means through unaddressed mail.”
