Arnold Clark is the UK's largest independent, family-run car retail company, with a rich history dating back to 1954.
As new users of Doordrop Media, Arnold Clark wanted to target at a local level in Nottingham to raise awareness of their new showroom.
Smart localisation of leafletdrops
Using Smart targeting, Arnold Clark focused a 5-mile radius from their new showroom distributing 100,073 A4 4-page leaflets to local households.
With the ability to localise their leaflet drops within a 5-mile radius of the Nottingham showroom, Arnold Clark obtained new customer acquisitions within the local area.