Almost all businesses can benefit from leaflet advertising due to how versatile this marketing method is. Whether you’re a local tradesperson or a national corporation, no other marketing channel intercepts attention like a well-designed leaflet on the doormat.
Leaflet advertising by industry
Are you wondering if leaflet advertising suits your industry? Whether you need tips and templates, help to create unique campaigns as a marketing pioneer, or want to follow the trend of prevalent leaflet use in your industry, we’ve gathered resources and information specific to you.
Leaflet advertising offers a whole host of benefits for industries, including estate agents, retailers, charities, restaurants.
Leaflet ideas for businesses: Our expert tips
We asked our in-house leaflet experts for quick tips to help you design the best leaflet for your industry based on their experience with hundreds of other successful customers.
Babysitting flyers:
- You should focus mainly on the text information, though having a photo of yourself is useful for building trust.
- Detail the ages and areas your babysitting covers, any specific services (such as transportation, before and after school, weekend care, etc.), and contact information.
- It’s also good to include testimonials from happy clients. Try to ensure they are happy for you to use their names, and maybe a photo if you have space on your leaflet, as this adds to your authenticity. If you can’t use identifying information from former clients, you can still mention details to make the review more specific and believable, e.g. ‘Mum of 4 and 5-year-old, West London area, Client of X years’.
Car garage leaflets
- A photo of the outside of your garage on the front of your flyer is a good start, as people may instantly recognise where it is by sight alone.
- Include the prices of MOTs, services, new tyres, and the other most popular car repairs customers will want to know.
- List the makes and manufacturers you cater to as well. If you have special expertise, keep this front and centre.
- A map and opening hours, along with contact details, are essential.
- As with any other business, displaying good customer reviews is essential to evidence any claims about your business. Include details to show they come from real customers without making people personally identifiable, for example, the make/model of the car you serviced, for what, and when.
Tutoring flyers and leaflets
- With any flyer, you need to proofread and ensure that all the text is spelt correctly and grammatically correct, but this is vital for tutoring. Anyone will unlikely trust your service if there are spelling mistakes, so get a second person to read through if you can.
- Include your skills and experience to build trust.
- Keep it simple and add contact details, including your phone number, email and address.
- Graphics should be related to what you’re tutoring, for example, pianos and musical notes if you’re teaching music, scrolls and books for English.
Leaflet advertising by objective
Several goals or objectives are common across industries that leaflet advertising can help you fulfil. While leaflet advertising can (and we think should!) support a range of marketing activities, you may want to use leaflets to market:
Start advertising for your business today, with Leafletdrop
Leafletdrop is the only leaflet distribution partner that gives you access to nearly every home in the UK. We provide all the tools you need to successfully launch your leaflet marketing campaign. With our user-friendly online platform, you can create and manage your entire campaign from your desktop, complete with an instant price for leaflet distribution and printing.
Our smart targeting tool allows you to reach households that match your desired demographics across local areas in the UK, giving you the power to build a tailored campaign and see your pricing in real time.
From professional design services (starting at just £200) to industry-leading printing and distribution, we handle the complexities of working with printers and coordinating with Royal Mail. By partnering with Royal Mail, we ensure your leaflets reach your audience without competing on the doormat with rival businesses, giving your campaign the attention it deserves.
Getting started is easy - simply sign up for free today. If you have any questions along the way, feel free to reach out to us at 01628 816611 or leafletdrop@whistl.co.uk.
