Leaflet advertising for Charities
For more than 50 years, UK charities have been using leaflets to boost their donations. Even in recent times, when energy costs and the cost of living have gone up, leaflet advertising has proven to be a reliable and effective means of reaching out to potential donors.
In 2022 alone, an astounding 367 million leaflets* were shared and read a remarkable 1.2 billion times. This proves just how effective leaflet advertising can be for charities, who can find it difficult to reach their desired audiences.
Charities can use leaflet advertising for:
- Fundraising Campaigns
- Event Promotion
- Volunteer Recruitment
- Educational Outreach
- Donation Drives
- Legacy Giving
Leafletdrop has helped charities drive new donations with our easy-to-use, smart leaflet targeting tool. With Leafletdrop, you can book an entire leaflet distribution campaign for your shop or website online in minutes.
What's more, we partner with Royal Mail for distribution, ensuring your leaflets never compete on the doormat but instead engage potential customers effectively.
Leaflet templates for Charities
Here are some examples of charity leaflet templates to inspire your campaigns:
If you need design services, you can either fill out our creative brief or reach out to us directly, and one of our experienced leafleteers will be happy to assist you.
Additionally, you can also design your own charity leaflets with our online leaflet design tool. With a wide range of templates, our design tool is built on leaflet advertising best practices.
What to include on a charity leaflet
When creating a flyer for your charity, it's crucial to tailor your content to your specific cause. For example, leaflet design would differ depending on what kind of charity the leaflet was for. An animal charity leaflet might showcase heart-warming stories of rescued animals and the impact of donations on their lives. In contrast, a cancer charity leaflet might focus on survivor stories, medical research, and the importance of early detection. Your flyer should resonate with your audience, evoking empathy and a desire to support your cause.
Tips to consider when designing your charity leaflet
1. Engaging Stories
Share real stories that connect emotionally with readers, highlighting the impact of their support.
2. Branding
Remember to include your branding and offers on every page of the design to ensure it doesn’t get lost when landing on the doormat.
3. Clear Donation Information
Make it easy for readers to understand how to donate and support your cause.
4. Impactful Images & Warm colours
Use powerful images that resonate with your charity's mission and evoke emotions. Also, try to use warm colours. An image of a blue call to action, for example, may not get as much attention as a red one.
5. Call to Action
Encourage readers to take action, whether it's donating, volunteering, or attending an event.
6. Contact Details
Provide clear contact information, including your website, email, and phone number.
7. Targeted Messaging
Tailor your content to specific audiences and their interests.
8. Compelling Design
Ensure your leaflets are well-designed, easy to read, and visually appealing.
What not to include
Avoid these common mistakes when creating charity leaflets:
1. Jargon
Don't use complicated language that may confuse readers.
2. Overwhelming Information
Keep your leaflets concise and focused on key messages.
3. Poor Quality Images
Use high-quality images to effectively convey the importance of your cause.
4. Exaggerated Claims
Be honest about your charity's impact and goals.
5. Cluttered Design
Maintain a clean and organised layout. A cluttered layout can overwhelm readers and distract them from your core message.
The Benefits of leaflet distribution for Charities
Leaflets have the power to provoke emotions - they can inspire joy and excitement or provoke shock or concern. Whether its raising awareness, showcasing your charity’s effective use of donations, making heartfelt appeals for support or kindling active engagement, leaflets can help you achieve these meaningful goals.
1. Extended Exposure and Sharing
Leaflet distribution for charities offers a unique advantage as leaflets are often kept in households and shared with family and friends. This means each leaflet has the potential to be viewed multiple times, extending your reach and impact.
2. Cost-Effective Outreach
When it comes to charities mission, every penny counts. With leaflet distribution, you can reach your target audience without straining your budget. It's a cost-effective way for you to make a big impact on your cause without spending excessively.
3. Measurable Results
You need to know what's working and what isn't in your fundraising efforts. Leaflet distribution provides you with a clear way to measure the success of your campaigns. You can track response rates, website visits, and inquiries generated through your leaflets. This valuable data helps you understand what's working and where you might need to adjust to achieve your fundraising goals.
4. Direct Connection
Leaflets offer a direct and tangible way for you to connect with potential donors and supporters. Unlike digital marketing, which can sometimes feel impersonal, leaflets create a physical connection. Recipients are more likely to engage with your cause when they can hold your message in their hands.
With leaflet advertising, you can make the most of your resources, engage your audience effectively, and ultimately, further your mission and cause for the greater good.
The cost of leaflet advertising for Charities
Figuring out the expenses for your leaflet advertising campaign is just as significant as your charity’s mission. The costs depend on a number of different factors such as the number of households you want to reach, the paper type you choose for your leaflets and whether you require leaflet printing.
Leafletdrop simplifies this process with its handy pricing calculator, allowing you to estimate the potential cost of your upcoming charity leafletdrop campaign.
*JICMAIL 2022