Charities across the UK have used leaflet advertising to drive new donations for over 50 years. In fact, almost 242 million charity leaflets were distributed to homes in 2019*. But we know the question you’ve come here to ask, does leaflet advertising for charities really work?
Leaflet distribution for Charities
The simple answer is, absolutely it does. From the 241 million flyers distributed, almost 250 million were seen and read 706 million times.* This is due to the fact that leaflets are kept in the home and shared with family and friends. Meaning for every 100 Charity leaflets read, another 3 will see them. People are not just reading the flyers they receive either, they are acting on them too.
10% of Charity leaflets delivered in 2019 resulted in some sort of commercial activity. This could be anything from discussing it with a friend or relative, to making a large order. From the 10%, 18% went on to make a donation and 13% went online to the sender’s website or to find out more.*
Leafletdrop has helped small to medium Charities drive new donations with our easy to use, smart targeting tool. With Leafletdrop, you can book an entire leaflet distribution campaign for your shop or website online, in minutes.
“Leafletdrop helped us raise £1000’s for our Christmas appeal.”
Edinburgh dog and cat home
Read their case study here
Types of Door drop marketing for Charities
Leafletdrop’s design, print and distribution service includes a variety of different leaflet formats designed to help grab a reader’s attention when they receive a Charity flyer:
A4 Charity leaflets are perfect for longer messages or for showcasing a specific cause. This is due to the fact it is a larger piece of paper with an ample amount of space for adequate text and images. A4 Charity donation leaflets are great at giving lots of detail and driving new donor acquisition. Leafletdrop offer A4 leaflets in either double or 4 sided formats.
At around half the size of A4, A5 leaflets are great at grabbing attention. They fit nicely alongside the post and are great for new showcasing driving new donors or showcasing your latest Charity events.
This smaller format is the perfect size to let your local customers know of new services, local charity store locations and to drive users online. A6 is also a great place to start testing your Charity campaign leaflets.
A DL leaflet is longer and thinner format a bit like a menu. Charity DL leaflets are best used to list the work you do, services to your causes and offers alongside eye catching imagery.
Leaflet Distribution only service
Leafletdrop also offer a leaflet distribution only service if you have already got your leaflets printed. These flyers can be in any shape or size under 20 grams and 5mm thick.
Simply sign up for free, create your first campaign and select "Distribution Only" at the services section of the campaign builder.
You will need to send your leaflets to Royal Mail ready for delivery and our handy leaflet experts will advise you on the correct labels and addresses you will need to send to.
Leaflet design tips for Charity providers
When your charity advertising leaflet is picked up from the doormat, it will get just three seconds to grab the reader’s attention. That is why it is important to think about the following when designing your flyer:
- Remember to include your branding and offers on every page of the design to ensure it doesn’t get lost when landing on the doormat.
- Don’t forget to use warm colours. An image of a blue call to action, for example, may not get as much attention as a red one.
- Ensure you make your call to action clear and simple so readers can understand it and take action with ease.
- Don’t overload your leaflet with text. Keep copy to a minimum and focus on your key call outs.
If you require design services, you will need to get in touch via our contact us page. Our leaflet experts can help with your brief and provide a quote for our design services depending on your needs.
The cost of leaflet design and distribution for Charities
Leaflet advertising costs will depend on a number of different factors including the number of households you want to reach, the paper type you choose for your leaflets and whether you require leaflet printing.
Leafletdrop has created a handy pricing calculator for you, to see how much your next Charity leaflet drop campaign may cost.