La Casita, a multisite tapas restaurant wanted to build brand loyalty and drive footfall to their restaurants.

 

Using leafletdrop, they targeted areas around each restaurant to promote their loyalty app with an offer of a free Gin and tonic with any meal over £10 if they downloaded and signed up to the app.

 Once the app was downloaded, La Casita used mobile push notifications as a reminder of the offer and included point of sale messages within their restaurants. 

    

The Leafletdrop campaign was highly successful with high levels of engagement via app downloads and ultimately restaurant visits and spend increase:

"The Pernod Ricard promotion with La Casita was a great success helping to boost bookings and drive 35% YOY uplift in sales" - Stephanie Welch - La Casita.

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