Leafletdrop’s Strong Net Promoter Score (NPS): A Testament to Customer Satisfaction
Have you ever paid attention to the immense power held within a single conversation? Whether it's a recommendation from a friend or family member, a trusted influencer's endorsement, or a glowing online review, there's undeniably something powerful about these personal recommendations. They hold a special place in our hearts because they come from people we know and trust.
Surprisingly, recent studies reveal that the impact of online reviews is just as profound. A staggering 91% of people regularly or occasionally seek out these reviews. What's truly remarkable is that 84% of individuals trust these online reviews as much as they would a personal recommendation.
That's why it's crucial to collect and leverage customer feedback. Not only does it help prevent negative experiences and reviews, but it also gives you a measure of customer loyalty.
But here's the pressing question: how exactly do you measure this intangible yet invaluable aspect of customer loyalty? This is where the Net Promoter Score (NPS) comes into play.
What exactly is NPS?
NPS or the Net Promoter Score is a vital benchmark used by companies to assess and enhance customer loyalty. Unlike other benchmarks that focus on specific interactions or purchases, NPS measures overall customer sentiment towards your brand. To calculate NPS, you survey customers and ask them, "How likely are you to recommend us to a friend?"
Their responses fall into three groups:
Promoters: These enthusiastic, loyal customers respond with a rating of 9-10. They actively endorse your business, bringing in new customers through word-of-mouth.
Passives: Customers who give a rating of 7-8 are considered passives. They are relatively indifferent and could swing either way – becoming promoters or possibly switching to a competitor.
Detractors: Those rating 0-6 are detractors, representing unhappy customers.
To calculate the Net Promoter Score, subtract the percentage of detractors from the percentage of promoters. This score provides valuable insights into customer advocacy and serves as a guiding metric for improving customer satisfaction.
Now that we have familiarised ourselves with the concept of Net Promoter Score (NPS), it's time to explore the NPS scores attributed to Leafletdrop, which sheds light on our brand and the level of customer loyalty we have achieved in 2023.
Leafletdrop’s NPS 2023
We have come a long way! The results of our NPS score for 2023 are truly remarkable. Our NPS score has reached an outstanding 74 this year! It's nothing short of a dream come true for us. We feel an overwhelming sense of joy and fulfilment knowing that our efforts have resonated with our customers, earning their loyalty and trust.
Note: No passive responses were recorded for our Net Promoter Score (NPS) this year.
But that’s not all! What’s particularly impressive is that an overwhelming 84% of our customers fall into the ‘satisfied’ category.
This further speaks to the fact that our customers are happier than ever, highlighting Leafletdrop’s commitment to providing exceptional print marketing solutions and ensuring that our customers' needs are met to the highest standards.
What our happy customers say about us?
Here are some heartfelt testimonials from our happy customers:
- Very happy with the ease and efficiency in the service - always very happy and confident in the process. (Carl Roberts, Chartwell House Broadstairs Ltd)
- Fantastic assistance at booking point (Dave Allen, Priority Media Agency Limited)
- Excellent email / telephone support from account executives (Mark O'Neill, North West Regional College)
- Always swift and efficient responses (Bernadette Johnston, Gleneagles Hotels Limited)
- On, hand with advice and support. Willing to investigate quotes further and be creative in order to match competitors. (Aimee Bartlett, Diverse Care (UK) Ltd)
How can Leafletdrop help you?
You can be a part of Leafletdrop too and unlock a world of possibilities for your marketing needs. We offer a wide range of services that cater to creating eye-catching and highly effective marketing flyers. You can also easily book and manage your entire advertising campaign online from your desktop. We take care of everything, from handling the whole campaign to delivering your leaflets to your desired households. To experience it all for yourself, get in touch or request a demo today.