Case Study

"31% increase in repeat bookings"

Virgin Trains integrated Leaflet Advertising to boost bookings

To support the integrated media campaign, Virgin Trains used Leaflet Advertising as a tangible channel to give further desire for travel. This was further supported by TV & Cinema, Radio, Outdoor, Press, Regional Press, Online advertising, Personalised Email & Paid for Search.

How they planned their Leaflet Advertising campaign

A definitive target audience was selected for the campaign based on locality to train stations overlaid with family homes within bespoke Radio and TV catchments to give a halo to other media. 

The Results

ROI of £1.95 for every £1 + 31% incremental booking

+10% New web bookings 

+2x Web conversions


Other Case Studies

Charity Case Study
Alzheimer's Society Case Study

"+27% Uplift in responses "

Read client story
Bills Case Study
Bills Case Study

"A total sales uplift of 13.2%"

Read client story
Pharmacy Case Study-1
Well Case Study

"We carried out localised campaigns around our pharmacies"

Read client story