Case Study

"31% increase in repeat bookings"

Virgin Trains integrated Leaflet Advertising to boost bookings

To support the integrated media campaign, Virgin Trains used Leaflet Advertising as a tangible channel to give further desire for travel. This was further supported by TV & Cinema, Radio, Outdoor, Press, Regional Press, Online advertising, Personalised Email & Paid for Search.

How they planned their Leaflet Advertising campaign

A definitive target audience was selected for the campaign based on locality to train stations overlaid with family homes within bespoke Radio and TV catchments to give a halo to other media. 

The Results

ROI of £1.95 for every £1 + 31% incremental booking

+10% New web bookings 

+2x Web conversions

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