Papa John's is an American pizza restaurant chain, headquartered in Louisville, Kentucky and Atlanta, Georgia metropolitan areas. It is the fourth-largest pizza delivery restaurant chain in the United States.
Slice through the competition: How they leveraged leaflet advertising for growth?
Pizza delivery & restaurant chain Papa John's used leaflets to distribute their takeaway menu and publicise their latest offers. By using Royal Mail, Papa John's could target sectors in Ashford, London – Barnet and Plymouth to increase sales within those areas.
We found the households most likely to respond to the campaign using intelligent targeting. Papa John's sales value significantly increased, producing an overall ROMI of £2.42 and a 17% sales uplift in Ashford, 5% in London and Barnet and 8% in Plymouth.