Case Study

"A total sales uplift of 13.2%"

Bills Restaurant use Leaflets to boost sales

Bills used Leaflet Advertising to encourage new and existing customers within a close proximity to a Bill’s Restaurant to dine, incentivised by a FREE bottle of wine. 

How Bills planned their campaign

Using Whistl's targting capabilities Bills created an audience based on potential and exisiting customers around their restaurant locations. 

The campaign results

Overall Redemption Rate of 1.3% with some individual restaurants redeeming over 2%

Total Sales Uplift 13.2% 

Total Sales Uplift vs Control 11.4% (during the promotion)

Jane Walker, Head of Marketing at Bills said:

“We appointed Whistl to undertake our Leaflet advertising campaign. Their insight and targeting capabilities makes Leaflets a great option to reach new users. We are extremely pleased with the results"

Bills logo


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