Leaflet advertising offers a cost-effective means to not only spread the word about your business but also to attract new customers and solidify your presence in the market.
At Leafletdrop, we recognise the pivotal role of leaflet advertising in shaping successful marketing campaigns. That's why we offer comprehensive tools and expertise to empower you to create impactful connections with your target audience.
We support your advertising campaign from start to finish, providing industry-leading print services and user-friendly online design tools that allow you to create attention-grabbing leaflets effortlessly.
1. Leaflet design: Create captivating leaflets effortlessly with Leafletdrop's free online design tool, or opt for professional designer services at your disposal.
2. Geo-demographic targeting: Pinpoint your target audience precisely with our intuitive geo-demographic targeting system, granting access to nearly every household across the UK.
3. High-quality FSC printing: With a B Corp-certified print partner, Leafletdrop ensures top-tier, FSC-certified printing, guaranteeing your leaflets meet the highest standards.
4. Reliable leaflet distribution: With Leafletdrop, you can rely on our partnership with Royal Mail. They deliver your leaflets alongside your audience's usual post, and never with a competing leaflet.
All that's left to do is pick your distribution dates and book. We organise everything else for you!
Targeted Leaflet Advertising that Delivers
Reach nearly every home in the UK
Unlock access to almost 30 million households across the country, all completely GDPR compliant.
217 million leaflets distributed and counting
Leafletdrop is helping over 800 businesses like yours to deliver effective leaflet campaigns.
Reliable Royal Mail leaflet distributions
Delivered alongside the post and never beside a competitor, your leaflets will have maximum doormat standout.
Book online and leave everything else to us
Saving you the hassle of organising your leaflets' strategy, design, print, logistics and delivery.
Types of Leaflet Advertising
Leaflet advertising is a form of print marketing where businesses market themselves, their products or their services to their target audience. Advertising leaflets are hugely flexible, with most companies using them to provide a sneak peek into what their business offers and why potential customers should be interested.
The type of leaflet you choose can significantly impact how effectively your message is conveyed. Each size and fold option offers its own unique advantages, making it essential to select the right one for your specific needs.
There’s also plenty of options in leaflet distribution. One of the popular method is solus distribution, where your leaflets are delivered individually, ensuring they command undivided attention. With the classic door-to-door approach your leaflets go straight to people's homes, reaching a wide audience in one fell swoop.
Finally, there’s targeted leaflet distribution, where your leaflets are strategically placed where your ideal customers are likely to be found, ensuring they catch the eye of those most likely to be interested in what you're offering.
How effective is leaflet advertising?
When it comes to the effectiveness of leaflet advertising, there’s often misconceptions. While digital advertising often takes the spotlight, leaflet advertising more than holds its own in the marketing mix.
Leaflets are highly engaging and memorable marketing material, with an average interaction time of 62 seconds*—outshining digital and TV ad interaction times. What's more, leaflets achieve this level of attention at almost half the cost of digital channels.
Moreover, the proportion of leaflets driving web visits is growing by 50% year over year, indicating their increasing relevance in today's digital landscape.
*JICMAIL stats
Getting started with leaflet advertising
Your first leaflet campaign may seem daunting, but we can make it much easier than you may think. You don't have to worry about the details because we've got you covered every step of the way.
With Leafletdrop, all you need to do is book your campaign from your desktop and everything else is on us. From industry-leading leaflet printing to reliable door-to-door leaflet distribution, we've got every step of the leaflet advertising process covered.
As the UK’s leaflet advertising experts, we’ve compiled plenty of helpful tips and guidance to get you started:
- Creating a leaflet advertising strategy
- Finding your target audience
- Designing with campaign goals in mind
- Writing effective copy
- Choosing types and finishes
- Measuring success
Who should use Leafletdrop?
Leafletdrop has helped over 800 businesses, from estate agents to Amazon and everything in between. So, if you’re a multi-billion pound retail giant or a local hairdresser, Leafletdrop is the leaflet advertising expert for you.
Estate Agents
Retail
Subscription services
eCommerce
Care homes
Charities
Agencies
Restaurants
Pharmacies
Ticket & travel
Cleaners
Entertainment
Does Leafletdrop operate in my area?
We are everywhere! Leafletdrop offers both local and national UK leaflet distribution services. With Royal Mail as our distribution partner, you have access to almost every home in the UK.
Whether you want to deliver to 30,000 local homes or 30 million homes nationwide, Leafletdrop caters for all.
