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Nursing Home Leaflet Templates, Tips & Best Practices

Nursing Home Leaflet Advertising

Leaflet advertising for Nursing Homes


When we talk about care home marketing, it's all about building connections with potential residents and their families. But here's the challenge: how do you let people know about the excellent care you offer? Families and potential residents need a way to learn about your care home's commitment to providing top-quality care in a warm and understanding environment.

This is where leaflet advertising becomes an invaluable tool. Leaflets aren't just paper; they are a means to share your nursing home's story, values, and the exceptional care you provide. They are messengers, tangibly connecting your nursing home with people seeking the right care and support. This kind of message deserves it’s own moment.

Nursing homes can use leaflet advertising for:

  • Warm Welcome Brochure: Craft a warm welcome brochure that introduces your nursing home, showcasing its serene environment, compassionate staff, and personalised care services, making families feel at home from the very first glance.
  • Respite Relief Promotion: Use leaflets to highlight respite care services, emphasising the flexibility and support your facility offers to caregivers in need of a well-deserved break. 
  • Specialised Care Showcases: Create informative leaflets to spotlight your nursing home's specialised care programs, such as dementia care, Alzheimer's care, or palliative care. These leaflets reveal the expertise and dedication that sets your nursing home apart in the realm of senior care.
  • Open House Invitations: Send out inviting leaflets to the local community, welcoming them to open houses where they can explore your facility, meet your warm-hearted staff, and experience the friendly atmosphere first-hand. 
  • Heart-warming Testimonials: Share heart-warming testimonials and success stories from residents and their families through leaflets to instil trust and credibility. 

Leaflets are a cost-effective and ROI-driven solution for nursing homes. They play a vital role in helping you reach potential residents and their families in an affordable way. Plus, they offer a quick turnaround time, often as short as 3 weeks, ensuring your message gets out promptly. 

Leafletdrop has been a valuable partner for numerous care homes, helping them achieve their leaflet advertising goals. With Leafletdrop’s smart leaflet targeting tool, you can easily book a leaflet distribution campaign for your nursing home, in minutes. 

What's more, we partner with Royal Mail for distribution, ensuring your leaflets never compete on the doormat but instead engage potential customers effectively. 

Nursing Home Leaflet templates


Here are some nursing home leaflet templates to inspire your campaigns:

leaflet template for nursing home

leaflet template for nursing home

leaflet template for nursing home

For more nursing home leaflet designs, explore our inspiration gallery, where you can discover a wide range of leaflet templates.  You can even save your favourite designs to use in your upcoming leaflet advertising campaigns.

Additionally, you can also design your own nursing home flyer with our online leaflet design tool. With a wide range of templates, our design tool is built on leaflet advertising best practices.

If you need nursing home leaflet design services, you can either fill out our creative brief or reach out to us directly, and one of our experienced Leafleteers will be happy to assist you. ​​​​​

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What to include on a Nursing Home Flyer

Your nursing home flyer is the first thing potential residents, and their families see. It's a big deal because first impressions can seriously impact your reputation and the success of your campaign. When you get the content right, it can help you reach your goals, like filling up those rooms and gaining trust for your top-notch care services.

Tips to consider when designing your nursing home flyer.

1. Attractive Visuals

Incorporate high-quality images of your nursing home to create a positive first impression. Show your facilities, communal areas, and happy residents to give a comprehensive view of life at your care home.

2. Compelling Headline

Craft a clear and inviting headline that captures readers' attention, like "Your Home for Compassionate Care." A compelling headline sets the tone and conveys your commitment to providing exceptional care.

3. Key Services

Highlight a comprehensive range of services, including medical care, social activities, and personalised attention. Clearly outline the services offered, showing how you cater to residents' physical, social, and emotional needs.

4. Testimonials

Feature concise testimonials from satisfied residents or their families to build trust and credibility. Real stories and experiences create a human connection, reassuring potential residents and their families.

5. Contact Information

Ensure all contact details, such as phone numbers and email addresses, are prominently displayed and easy to find. Make it effortless for interested individuals to get in touch and inquire about your care services.

6. Clear Call to Action

Encourage readers to take action, whether it's calling for a tour, requesting a brochure, or scheduling a visit. A compelling call to action guides readers on the next steps and invites them to engage with your facility.

7.Pricing Information

If feasible, provide a basic overview of pricing to manage potential residents' and families' expectations. Transparency about pricing helps families plan and understand the affordability of your services.

8. Special Offers

Promote any discounts or special offers specifically designed for new residents, making them feel valued. Special offers provide an incentive for potential residents to choose your facility over others.

9. Location and Accessibility

Mention the facility's location, including nearby amenities and transportation options for convenience. Highlighting accessibility and nearby conveniences demonstrates your commitment to residents' well-being.

10. Staff Credentials

Highlight the qualifications, experience, and compassionate nature of your caregiving staff, emphasising trust and quality care. Showcasing the expertise and dedication of your staff members underscores the high standards of care your facility provides.

When you put these pieces together, your nursing home flyer will be well-equipped to make a positive impact, reaching your goals and building trust with potential residents and their families.

What not to include

While designing a nursing home leaflet, it's important to avoid certain elements that may detract from its effectiveness. Here are some things you should avoid:

Excessive Medical Terminology

Avoid overwhelming readers with complex medical terminology and jargon. Instead, use straightforward language to ensure your message is easily understood by potential residents and their families.

1. Fear-Inducing Language

Stay away from using negative or fear-inducing language. Instead, focus on promoting the positive aspects of your care services and facilities, emphasising comfort and support.

2. Overly Detailed Information

Resist the urge to include an exhaustive amount of information. Keep your leaflet concise, highlighting the most relevant and compelling details to maintain reader engagement.

3. Intrusive Imagery

Avoid using images that may appear intrusive or disrespectful to the privacy and dignity of your residents. Opt for photos that reflect a warm and welcoming environment.

4. Cluttered Design

Avoid overcrowded and cluttered designs. A clean and organised layout allows readers to focus on key information without feeling overwhelmed.

5. Unrealistic Claims

Refrain from making promises or claims that your nursing home can't realistically fulfil. Honesty and transparency are crucial in building trust with potential residents and their families.

6. Irrelevant Content

Exclude information that isn't directly related to your care services or the benefits of your nursing home. Stick to content that addresses the needs and concerns of your target audience.

7. Unclear Contact Details

Ensure that your contact information, including phone numbers and email addresses, is prominently displayed and easy to find. Confusing or hidden contact details may deter potential inquiries.

8. Inadequate Proofreading

Typos and errors can undermine the professionalism of your care home.

9. Insensitive Imagery or Language

Refrain from using any images or language that could be considered offensive or inappropriate. Show respect and sensitivity to potential residents and their families throughout your leaflet.

By carefully avoiding these pitfalls and tailoring your nursing home leaflet to address the specific needs and expectations of your audience, you can effectively convey the value and professionalism of your care services.

The Benefits of Leaflet Distribution for Nursing Homes

Nursing homes can greatly benefit from leaflet distribution, as it offers a direct and cost-effective way to connect with potential residents and their families. Let’s explore some of the advantages it has to offer:

1. Targeted Reach

Leaflet distribution empowers nursing homes to reach a precise and localised audience. By strategically targeting households in the immediate vicinity of the facility, you can ensure that your message is delivered directly to those actively seeking senior care solutions. This targeted approach minimises wastage and maximises the chances of engaging with potential residents and their families.

2. Establishing Trust and Confidence

Trust is of paramount importance in the nursing home industry. Leaflets provide a tangible means of instilling trust and confidence in potential residents and their families. By showcasing your nursing home's credentials, such as accreditation, qualified staff, and any awards or recognitions, you can assure prospects of the high-quality care and commitment to their well-being, ultimately influencing their choice in your favour.

3. Showcasing Facilities and Services

Leaflet distribution offers a comprehensive way to effectively showcase your nursing home's facilities and services. Through compelling visuals and concise descriptions, you can provide a detailed overview of your state-of-the-art amenities, diverse care options, and special features. This enables potential residents and families to gain a clear understanding of your offerings, fostering a sense of assurance and informed decision-making.

4. Promoting Special Offers

Nursing homes can leverage leaflets to promote exclusive special offers or incentives tailored for new residents. Whether it's discounted introductory rates, complimentary services, or other value-added benefits, highlighting these promotions in your leaflets can entice more inquiries and prompt families to seriously consider your facility, thereby boosting your occupancy rates.

5. Streamlining Enquiries

Leaflets serve as a convenient reference point for potential residents and their families. By including clear and prominent contact information and a compelling call to action, you encourage them to reach out for enquiries or schedule tours easily. This simplification of the enquiry process not only enhances the prospective residents' experience but also increases the likelihood of converting enquiries into actual residents, thus contributing to the overall success and occupancy of your nursing home.

The cost of leaflet advertising for Nursing Homes

Like any business, care homes have financial responsibilities such as staff salaries, medical supplies, and maintaining the facility to provide excellent care. Every penny needs to be spent wisely, especially in marketing. You want marketing efforts that don't just save money but bring in more than they cost.

That's where leaflet distribution comes in. It's not just about being budget-friendly; it's about getting real results. By strategically targeting households in proximity to the care home, you can engage with individuals actively seeking care solutions - this means every single leaflet is making a real impact. The ROI from such campaigns is often impressive, as it directly connects you with those looking for your services.

If you are curious about the costs of your care home's leaflet advertising campaign, try out Leafletdrop's simple pricing calculator. All you need to do is choose the number of households you want to target, specify the type of paper for your leaflet, and indicate whether you require printing services or full print and distribution services. In no time, you will receive an estimate for your leaflet advertising campaign.

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We were very happy with the last couple of campaigns for Chartwell House

Chartwell House

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