"+27% Uplift in response"

The Alzheimer's Society

Alzheimer's Society is a charity committed to making a difference in the lives of people affected by dementia.

Key objective: Boost donations with Door drops

With the number of dementia patients on the rise in the UK, Alzheimer’s Society wanted to raise awareness through a Leaflet campaign. The key aims were to reach both new and existing users, boost overall response rate and deliver a return on marketing investment.

Leveraging refined targeting

The Alzheimer's Society built a refined target audience using exisiting donor data. Over 350K homes was selected nationally for the test. The creative led with a Cash Ask but included a secondary Regular ask too.

The Campaign results

The campaign achieved a response rate of 0.15% which was a +27% uplift from previous campaigns and a ROMI of £1.37, which was an increase of 50%.

Following the success of the campaign doordrop volumes have continued to grow.