Estate Agents across the UK have used leaflet advertising to drive interest in homes for sale or let for over 50 years. In fact, 11 million Estate Agent leaflets were distributed to homes in 2019*. But we know the question you’ve come here to ask, does leaflet advertising for Estate Agents really work?
Leaflet distribution for Estate agents
The simple answer is, absolutely it does. From the 11.1 million flyers distributed, 12.2 million were seen and read 48 million times.* This is due to the fact that leaflets are kept in the home and shared with family and friends. People are not just reading the flyers they receive either, they are acting on them too.
64% of estate agents leaflets delivered in 2019 were read and 2% resulted in some sort of commercial activity. This could be anything from discussing it with a friend or relative, to making a payment or donation.
Leafletdrop has helped estate agents drive sales, letting and enquiries with our easy to use, smart targeting tool. With Leafletdrop, you can book an entire leaflet distribution campaign for your estate agents, in minutes.
Keenans Estate Agents use Leafletdrop to book their doordrops, and they love our interactive targeting options:
“I would like to say the new Leafletdrop web interface is great! There is a logical route to creating a campaign.”
Types of Door drop marketing for Estate Agents
Leafletdrop’s design, print and distribution service includes a variety of different leaflet formats designed to help grab a reader’s attention when they receive an estate agents flyer:
A4 estate agents leaflets are perfect for longer messages or for showcasing a variety of properties. This is due to the fact it is a larger piece of paper with an ample amount of space for adequate text and images. Leafletdrop offer A4 leaflets in either double or 4 sided formats.
Insert relevant A4 industry flyer image
At around half the size of A4, A5 leaflets are great at grabbing attention. They fit nicely alongside the post and are great for new properties that are available for sale or let.
Insert relevant A5 industry flyer image
This smaller format is the perfect size to let your local customers know of new branch openings with contact details and the services offered.
Insert relevant A6 industry flyer image
A DL leaflet is longer and thinner format a bit like a menu. Estate agent DL leaflets are best used to list your property portfolio, include maps to your branches and to give contact details.
Leaflet Distribution only service
Leafletdrop also offer a leaflet distribution only service if you have already got your leaflets printed. These flyers can be in any shape or size under 20 grams and 5mm thick.
Simply sign up for free, create your first campaign and select "Distribution Only" at the services section of the campaign builder.
You will need to send your leaflets to Royal Mail ready for delivery and our handy leaflet experts will advise you on the correct labels and addresses you will need to send to.
Leaflet design tips for Estate Agents
When your Estate Agents advertising leaflet is picked up from the doormat, it will get just three seconds to grab the reader’s attention. That is why it is important to think about the following when designing your flyer:
- Remember to include your branding and offers on every page of the design to ensure it doesn’t get lost when landing on the doormat.
- Don’t forget to use warm colours. An image of a house on a blue background, may not get as much attention as one on a red background for example.
- Ensure you make your call to action clear and simple so readers can understand it and take action with ease.
- Don’t overload your leaflet with text. Keep copy to a minimum and focus on your key call outs.
If you require design services, you will need to get in touch via our contact us page. Our leaflet experts can help with your brief and provide a quote for our design services depending on your needs.
The cost of leaflet design and distribution for Estate Agents
Leaflet advertising costs will depend on a number of different factors including the number of households you want to reach, the paper type you choose for your leaflets and whether you require leaflet printing.
Leafletdrop has created a handy pricing calculator for you, to see how much your next estate agents leaflet drop campaign may cost.