Pizza delivery & restaurant chain Papa John’s used leaflets to distribute their takeaway menu and publicise their latest offers. By using Royal Mail, Papa John’s were able to target sectors in Ashford, London – Barnet and Plymouth with the aim to increase sales within those areas.
Using intelligent targeting, we found the households most likely to respond to the campaign. Papa John's sales value significantly increased, producing an overall ROMI of £2.42 and a 17% sales uplift in Ashford, 5% in London and Barnet and 8% in Plymouth.
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