Pizza delivery & restaurant chain Papa John’s used leaflets to distribute their takeaway menu and publicise their latest offers. By using Royal Mail, Papa John’s were able to target sectors in Ashford, London – Barnet and Plymouth with the aim to increase sales within those areas.

Papa Johns Leaflet Advertising - Leafletdrop

Using intelligent targeting, we found the households most likely to respond to the campaign. Papa John's sales value significantly increased, producing an overall ROMI of £2.42 and a 17% sales uplift in Ashford, 5% in London and Barnet and 8% in Plymouth.

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