Case Study

"Targeting resulted in uplifts of over 200%"

Leisure operator, Fred Olsen, uses leaflets to raise brand awareness, drive short-term acquisition and promote cruise holidays from multiple ports across the UK.

Fred Olsen Leaflet Advertising - Leafletdrop

As drive time to ports is a key factor in targeting, Fred Olsen works with client data to identify their current customer base and areas rich in prospects.

Targeting and creative optimisation have resulted in sales uplifts of over 200%.

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